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 Ford Captures Six Polk Loyalty Awards

DATE: Will be calculated from "Release Start Date" field.

​DEARBORN – Ford Motor Company was honored with six of sixteen Polk Loyalty Awards on Wednesday, including Overall Loyalty to Manufacturer.

The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.

The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions, with over 4.5 million household records per year being analyzed to determine the winners and information obtained from state registration and lease transaction information.

Below are the individual recognitions the Ford Motor Company received.

Overall Loyalty to Manufacturer: Ford Motor Company*
Overall Loyalty to Make: Ford*
African American Market Loyalty to Make: Ford*
Luxury Car: Lincoln MKZ
Mid/Full-Size Pickup: Ford F-Series*
Compact SUV: Ford Escape
*Winner from previous model year award
 
Click here to view the full list of automotive honorees.

 

 
 

 

  

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1/11/2012 11:00 AM