DEARBORN – Ford Motor Company was honored with six of sixteen Polk Loyalty Awards on Wednesday, including Overall Loyalty to Manufacturer.
The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer.
The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions, with over 4.5 million household records per year being analyzed to determine the winners and information obtained from state registration and lease transaction information.
Below are the individual recognitions the Ford Motor Company received.
*Winner from previous model year award
to view the full list of automotive honorees.