SAN JUAN, Puerto Rico – Ford Motor Company is offering Puerto Rican drivers an opportunity to win a vehicle equipped with Ford-exclusive advanced technologies as part of the second phase of its “Auto Remedio” marketing campaign.
During the next three months, Ford is inviting drivers to submit nominations online to explain how a vehicle equipped with Ford’s award-winning, innovative technology would benefit them and their lifestyle.
Participants will be able to nominate friends, family members, acquaintances and even themselves as candidates for the chance to win the best Auto Remedio: a new Ford vehicle.
The marketing campaign, which began in April with the launch of three television spots filmed on location in Puerto Rico, shows how Ford’s technologies improve drivers’ quality of life. The ads focus on people with an automotive-related problem who need a solution – or remedy – whether it’s a way to open the back end while carrying packages (answered by the hands-free liftgate), better fuel mileage (EcoBoost engine) or help at parallel parking (Active Park Assist).
Ford has received hundreds of Auto Remedio nominations, showcasing consumers with numerous driving concerns including fear of parallel parking and vehicles that consume too much gas.
Additionally, as part of the campaign’s multi-channel integrations on www.AutoRemedio.com, an interactive platform known as “Crash Course” allows people to upload a photo and watch an animation that portrays the difficulty of driving a vehicle without the benefits of Ford technologies, thus motivating them to seek an Auto Remedio.
“Compared to other automotive brands on the Island, what distinguishes Ford as the bestselling American brand is our technology,” said Crucita Santiago, marketing manager for Ford Puerto Rico, Central America and the Caribbean. “We are committed to improving consumers’ driving experience. Thus with this campaign, we encourage the public to learn about the benefits of owning a smart Ford vehicle, with the opportunity to win one.”
Santiago said nominations will be evaluated on their creativity, originality, authenticity and humor. The person who nominates the eventual winner of an Auto Remedio will receive a $5,000 prize.
Nominations can be submitted through Oct. 28, and the winner will be announced Nov. 11.
Ford will leverage its partnership with Idol Puerto Rico, the highest rated show on the island, to continue the campaign’s momentum and promote Auto Remedio nominees. On the final episode of Idol’s current season, the winning nominee will receive a new Ford with brand-exclusive technologies that will make driving easier.
For more information and to make a nomination, visit www.AutoRemedio.com.