Skip Ribbon Commands
Skip to main content
Related Materials
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

 Ford C-MAX Goes Social with a Live Animation on Instagram

DATE: Will be calculated from "Release Start Date" field.

Social media has exploded around the web and Ford has been a significant participant in the last year or two. Click here to visit the @Ford Social Media Hub - Ford Motor Company's resource for all personnel who have an interest in learning more about the social web.

DEARBORN - Recently, the latest stage of the Ford C-MAX promotional campaign, C-MAX Live, was revealed at the 2013 New York International Auto Show. Its crux: Imagine yourself part of a live crowd-sourced animation on Instagram—that’s C-MAX Live.

So how did this unique social idea begin? It started this past fall with the 2013 Ford C-MAX launch. The advertising reintroduced the world to La Linea, a simple line-drawn character many may remember from the original cartoons. Run in TV, print, digital and out of home ads, the campaign was in need of a social component that could familiarize people with this fun character and the C-MAX brand.

And what better way to do that than literally invite users into this character’s world?

Click here to continue reading this blog post.

  

By  

 
No
No
Yes
5/22/2013 6:10 AM