Social media has exploded around the web and Ford has been a significant participant in the last year or two. Click here to visit the @Ford Social Media Hub - Ford Motor Company's resource for all personnel who have an interest in learning more about the social web.
DEARBORN - Recently, the latest stage of the Ford C-MAX promotional campaign, C-MAX Live, was revealed at the 2013 New York International Auto Show. Its crux: Imagine yourself part of a live crowd-sourced animation on Instagram—that’s C-MAX Live.
So how did this unique social idea begin? It started this past fall with the 2013 Ford C-MAX launch. The advertising reintroduced the world to La Linea, a simple line-drawn character many may remember from the original cartoons. Run in TV, print, digital and out of home ads, the campaign was in need of a social component that could familiarize people with this fun character and the C-MAX brand.
And what better way to do that than literally invite users into this character’s world?
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