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SÃO BERNARDO DO CAMPO, Brazil - Ford Brazil presented three Focus and one Transit van adapted for people with special necessities in Reatech - International Fair of Technologies in Rehabilitation, Inclusion and Accessibility, the world's second largest fair in the sector of social inclusion, from April 12th to 15th, in São Paulo.
The three Focus in exposition were the Hatch GLX, Sedan GLX and Sedan Titanium versions, with automatic sequential and adaptations made by Cavenaghi, including manual accelerator and brake.
The Ford Transit presented, a model of passengers van, is equipped with an automatic lifting platform in the rear compartment, produced by Dhollandia, in order that a passenger in a wheel chair can enter and exit the vehicle with comfort and safety.
Ford has been growing in this segment, offering a variaty of products and specialized care, within its Programa Acesso (Access Program). "In 2011, Ford practically doubled the direct sales of vehicles for people with special necessities and the target of this year is to grow further", says Mauricio Baraldi, consultant, Ford Direct Sales.
Ford's booth at the fair also offered a dispatcher that help customers to get the registration of adapted vehicles and massage made by professional with visual deficiency. The attendance to the visitors counted on sign languages interpreters and two promoters with special needs. In addition, Ford made available four adapted Focus for the visitors to test-drive in the external area of the event.