COLOGNE, Germany – Ford Fan Andrea Schmidt is living the dream after turning her passion for the Blue Oval into a profession.
The 37 year-old, who was crowned “Brand Ambassador” in the 2012 Ford FanAwards, now works as a sales consultant for the Schiffmann Ford dealership in Bonn where her infectious enthusiasm for Ford rubs off on customers.
“Ford is for me a part of my life that is irreplaceable,” says Schmidt. “My parents used to have a workshop and they would buy their spare parts at the Schiffmann dealership. I grew up with Ford.”
The Ford FanAward is an online competition held every two years to find the three best fan websites. As part of the award, three winning brand ambassadors get to follow the company for two years and to report on its activities and products.
“When I learned that I had won, I was over the moon. I was running around the house jumping for joy,” Schmidt recalls. “I've managed to convince both friends and family to switch brands. And I've founded fan communities on Facebook, organizing meetings and writing reports about them.
“I’ve experienced a lot and met many people who support the brand – designers, engineers, and people who organize the Ford FanAward. The test drives at the regional tour with the Focus ST, Fiesta ST, Kuga and the Ranger were unforgettable.”
The Facebook page that Schmidt launched is still looked after by her today and she is in close contact with the fan communities in places as diverse as Iceland and Mexico.
“I've become good friends with many clubs that I got to know during my time as brand ambassador. The atmosphere at the meetings is always very family-oriented – Ford just connects,” she explains.
And one thing that adds even more glow to Schmidt's eyes is her "baby" - a Focus in Brisbane brown metallic with a 1.6-litre EcoBoost engine and 150 PS.
“I went for the Individual styling package with red brake calipers. I also lowered the Focus a bit and purchased rear wheel spacers so it looks really sporty – almost like an ST. She drives really well.” she said beaming with delight.
Even though the Ford FanAward will be passed on to someone else this year Schmidt will remain active as a brand ambassador because she is absolutely sure of one thing: “The enthusiasm that Ford brings out in me is something no other brand could ever do!”
Video: Ford Brand Ambassador Turn Passion into Profession