SAN JUAN, Puerto Rico – Ford Puerto Rico awarded the winner of its “Auto Remedio” contest a new Ford Escape equipped with the latest technology, including Active Park Assist, hands-free liftgate and the fuel-efficient Ecoboost engine.
The winner, Leonardo Castro, was chosen from hundreds of entries Ford received during three months as part of the Auto Remedio advertising campaign. During the contest, the brand promoted the benefits and added safety of driving a vehicle equipped with the best technology and invited the public to nominate someone they knew who could benefit from receiving the best Auto Remedio: a Ford vehicle.
“As the winner of Auto Remedio, Leonardo will drive a new Ford that practically parks itself, alerts the driver about incoming vehicles in the blind spot and has an entertainment system that is controlled by voice commands,” said Pablo Haase, managing director for Ford in Puerto Rico, Caribbean and Central America. “At Ford we are committed to improving drivers’ experience. Thanks to our innovation in exclusive technology, our brand stands out in offering smarter vehicles that help keep drivers connected and safe on the road.”
Castro was nominated by a friend, who will receive $5,000 for submitting the winning nomination. The winning entry was chosen from 10 finalists and was announced during the season finale of “Idol Puerto Rico.”
As part of its partnership with “Idol Puerto Rico,” Ford awarded the winner of the show’s third season, Marileyda Hernández, a 2014 Ford Fiesta. Additionally, Ford awarded the winner of Idol Kids, Christopher Rivera, a $10,000 coupon for purchasing musical instruments, books and accessories.
“During the past several years, Ford has supported initiatives for the development of new Puerto Rican talent. We are proud of assisting Christopher and Marileyda along the first steps of their new careers, and next year we will back more initiatives that will inspire our young rising stars,” Haase said.