SYDNEY, Australia — Ford Australia was recently presented with a ‘Pink Circle Award’ by the National Breast Cancer Foundation (NBCF) at the 2012 Patron’s Awards in recognition of its support for breast cancer research. The annual ceremony has been the Foundation’s premier event since 2004, and is held to recognize the efforts and contributions of people from across Australia to the breast cancer research cause.
The Ford Motor Company has a long and proud tradition of supporting breast cancer research, both here and overseas. Globally, our involvement stretches back over 16 years and has helped raise more than $US100m. This global commitment opens new avenues for the Foundation to raise awareness and much needed funds to sponsor research programs into the cause of the disease.
The Pink Circle Award is given to a company who has donated cash or provided funding to the cumulative value of AU$ 1,000,000 (US$ 1,029,293). Ford Australia was also the proud recipient of the ‘Corporate Commitment to the Cause Award’, acknowledging a private sector business which has partnered with NBCF for several years and demonstrated their commitment to breast cancer research by a cumulative increase in funding.
Bob Graziano, President and CEO, Ford Australia, who accepted the award on behalf of Ford Australia said, “These awards are representative of the good works of everyone at Ford in Australia and our ongoing and passionate commitment to corporate social responsibility.
“Ford Australia joined NBCF 10 years ago and has always utilised a variety of innovative, public-facing campaigns to raise funds. These include the Breast Darn Show comedy event; breakfasts conducted at V8 Supercar races; turning their office pink for NBCF’s Pink Ribbon Breakfast campaign in October; their dealer network selling pink ribbons and the Piece by Piece Digital campaign. Ford also donates a car for use by NBCF staff,” Carole Renouf, CEO of the National Breast Cancer Foundation, said.
The awards were presented by Her Excellency, Professor Marie Bashir AC CVO, Governor of New South Wales and the Patron of the NBCF, Sarah Murdoch at Government House, Sydney.
“Our work can only continue because of the support from Ford Australia, and other corporate and community supporters, who are dedicated to helping us fund the most impactful breast cancer research in Australia. Thanks to their collective support, so many more Australians survive breast cancer than they did 18 years ago, but with 37 people still diagnosed each day, there is much to do. We continue to move closer to our goal of zero deaths from breast cancer by 2030 because of their time, expertise and generosity,” Renouf concluded.