OAKVILLE - Another auto show season has come to a close, and what a great season it was. In cities across the country, Ford of Canada demonstrated that the One Ford vision remains absolutely clear and consistent.
At every show it was evident that Ford is committed to serving its customers in all markets with a full family of vehicles – small, medium and large – that deliver the best quality, fuel efficiency, safety, smart design and value.
At the last show of the season, the Edmonton Motorshow (Edmonton, Alberta) Ford focussed on an important segment and a vehicle dear to that market – trucks.
The Ford F-Series has been the topselling pickup in the country for 47 years in a row and the best-selling vehicle for three consecutive years.
“The Built Ford Tough® lineup is always ready for anything our customers throw at it,” said Darren Halabisky, manager, Truck Product Marketing, Ford of Canada. “At Ford we continue to define what full-size truck means, especially here in the heart of truck country.”
The Ford F-150 has a strong and rich history. On the floor of the Edmonton show, surrounded by the outstanding current truck lineup, was a reminder of where we started: a 1926 Ford Model T Pickup.
In 1925, Ford introduced the most extensively redesigned Model T. The new line incorporated 81 changes in all, affecting body, chassis and engine, with most of the changes in the area of appearance.
The 1926 vehicles featured all-steel construction and presented a more integrated appearance with the hoodline blending smoothly into the cowl. From the early days, to today, Ford is proud of everything it’s achieved and has no intent of letting up.
There was no better place than western Canada to give truck customers a taste of what the future of pickups could look like: the Ford Atlas Concept,which fully showcases Built Ford Tough with design, capability, fuel efficiency and smart technologies.
This concept gives enthusiasts a preview of the innovations that will transform what people expect from pickups in the future.
But why just build excitement by unveiling a concept, when you can give people the opportunity to test it out for themselves? With the Atlas Concept Simulator, Edmontonians experienced the performance of the vehicle through a simulated driving experience on a cutting-edge terrain simulator, programed to respond like the concept.
“The innovative design of this concept has surpassed customers’ expectations, as it takes aerodynamics and fuel efficiency to new levels,” said Jack Palazzolo, vice president, Marketing, Ford of Canada. “The nextgeneration EcoBoost® engine, coupled with innovative towing and cargo features, show that this vehicle was specifically designed for truck owners to improve utility and confidence.”
As Canada’s truck leader for almost five decades, Ford remains absolutely committed to setting the agenda for the truck market and continuing to raise the bar.