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Ford executives with the Ford Atlas Concept at the North American International Auto Show. L-R: Mark Fields, Chief Operating Officer, Ford Motor Company; Alan Mulally, President and Chief Executive Officer; William Clay Ford Jr., Executive Chairman; Joe Hinrichs, President of the Americas; Raj Nair, Group Vice President, Global Product Development.
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 Ford Atlas Concept Hauls Away Autoweek Magazine’s Most Significant Vehicle Award

DATE: Will be calculated from "Release Start Date" field.

Click here for all of the Ford and Lincoln news, photos, videos and media coverage from the 2013 North American International Auto Show.

DETROIT – The Ford Atlas Concept, a bold vision for the future of pickups, has been named Autoweek Magazine’s Most Significant vehicle of the 2013 North American International Auto Show (NAIAS).
 
“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats,” said Bob Gritzinger, Autoweek executive editor. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost® with Auto Start-Stop technology also signals why Atlas is a real game changer.”
 
The Ford Atlas Concept made its worldwide debut at NAIAS on Tuesday, Jan. 15. A design and engineering study inspired by decades of listening to customers in the places where they work and play, the concept has tomorrow’s pickup buyers in mind.
 
Breakthrough features include active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more.
 
“We are thrilled by the enthusiastic response to the Ford Atlas Concept,” said Raj Nair, Ford group vice president for Global Product Development. “This award from Autoweek – plus overwhelming positive reaction from news media and across social channels alike – confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.”
 
This is the sixth year in a row Autoweek has honored Ford with one of its North American International Auto Show Editors’ Choice Awards:

  • 2012: 2013 Ford Fusion named Best in Show
  • 2011: Ford Vertrek Concept named Best Concept
  • 2010: Next-generation Ford Focus named Most Significant
  • 2009: 2010 Ford Taurus named Most Significant and 2010 Ford Shelby GT500 named Most Fun
  • 2008: 2009 Ford F-150 named Most Significant

  

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1/17/2013 4:00 PM