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​Joe Xia, manager, advanced product development, Connected Services, Ford Asia Pacific gave a presentation at the Baidu HacKight.
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 Ford Asia Pacific AppLink Team Wins Excellence Award in Baidu 36-Hour Hackathon

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​SHANGHAI, China - Ford Asia Pacific’s AppLink team recently won the Excellence Award during a 36-hour hackathon organized by Baidu, China’s biggest search engine service provider.
 
Standing out among more than 100 developers, the Ford Applink team gained recognition for their “Driver Health Report” program that helps monitor the driver’s health condition through data collected by the vehicle.
 
“In-car connected service has been in rapid development in recent years. Ford AppLink technology gives developers access to a wide range of vehicle data. The Drivers Health Report is just one example that shows how developers can make use of the information and transform it to creative and informative applications,” said Henry Fan, one of five developers in the Ford AppLink hackathon team. 
 
Using data collected by sensors mounted on seat belts or the steering wheel, the car we drive can analyze a comprehensive range of data like blood pressure and heart rate, and send alerts to the driver or his/her emergency contacts when necessary. The driver can also customize the settings to suit different needs.
 
The two-day hackathon, dubbed Baidu HacKight, attracted 26 teams of developers coming from diverse backgrounds to share their thoughts and exchange ideas. When asked about Ford’s participation in such an event, Joe Xia, who leads Ford’s advanced product development team in Asia Pacific Connected Services, believes such activities allow engineers to generate creative ideas, learn the latest trends and also attract more developers to bring their talents to the auto industry. 
 
“Many people know Ford as an automaker but in fact Ford has already become a leading technology provider in the auto industry. The 36-hour hackathon is just one of our initiatives to draw more attention to Ford AppLink technology and encourage the development of more innovative in-car connectivity products,” said Xia.
 
According to Xia, the team plans to organize more hackathons in other countries including Australia and India, expanding cooperation with external partners on Ford AppLink and bringing an even better connected service experience to customers.
 

Members of the Ford Asia Pacific AppLink team pose with the award.

  

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8/21/2013 11:45 PM