COLOGNE, Germany – Ford achieved its best share of the medium van market in Europe for more than 10 years during the first nine months of 2013, selling 106,800 Transit and Transit Custom models* – a new medium van bought by a customer every 4 minutes.
The new Transit Custom – International Van of the Year 2013 – drove the improved share, with more than 24,500 units sold in the year up to the end of September. Ford’s segment share through September including Transit and Transit Custom grew to 14.3 per cent, an increase of 1.4 percentage points compared to the same period in 2012 and the highest level since 2002**.
“Transit Custom is a great looking van which is hard-working, economical to own and drives just like a car,” said Kevin Griffin, CV marketing and sales director, Ford of Europe. “It started life in award-winning style, and this success has now continued in Ford showrooms.”
In September 2013 alone, Ford’s share of the medium van segment – including 1-tonne and 2-tonne commercials up to 3.5 tonnes gross vehicle mass – reached 16.8 per cent, up 1.1 percentage points over the previous year, and the company achieved its best September share since 2001.
Launched late in 2012, the 1-tonne Transit Custom is the first of Ford’s line-up of four all-new, next-generation Transit commercial vehicles which are being rolled out over a 24-month period. The second model – the all-new Transit Connect, aimed at 0.6-1.0 tonne payload market – has just entered production, and was recently named International Van of the Year 2014. The Transit Connect received 2,000 sold orders by the end of September, ahead of vehicles arriving in Ford dealerships.
“With the 2-tonne Transit and the compact Transit Courier completing Ford’s strongest ever line-up of Transit commercial vehicles in 2014, we are confident of maintaining this encouraging start,” Griffin said.
* Within Ford’s traditional 19 European markets (Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland).
** Based on Ford analysis of Polk registration data