APA — The Ford team has delivered a solid sales performance across Asia Pacific and Africa during the first half of the year despite a weakening economic climate in many markets.
For the first six months of 2012, Ford sold 408,222 retail units across APA.
A global economic crunch is having a ripple affect across markets in APA where Ford has a presence, with a slew of challenges including slowing economic growth, rising fuel prices and currency fluctuations all impacting on consumer spending.
However, Ford sales have remained steady in most markets, aided by the launch of new products.
In China, strong demand for the Focus – both the classic Focus and new Focus – along with robust sales of the Mondeo and Fiesta helped Ford deliver sales of 252,811 for the January-June period.
The classic Focus saw sales of 72,543 during the first six months of the year, while the new Focus has sold 16,625 units since it was launched in April. The new Ford Focus – built on Ford’s global c-platform and offering Ford’s global technologies and attributes – is the first of 15 new vehicles Ford and its partners are bringing to China.
Chinese consumers bought 32,202 units of the Mondeo in the first half of the year, a 25 percent increase from the same period in 2011.
Ford India reported combined domestic and export sales of 42,068 units during the first half. The Ford Figo was the top-selling car in the Indian market, with 32,332 units sold.
Ford India’s exports are up 29 percent this year, with 12,248 units exported since January, compared to 9,460 cars during the same period last year.
The Blue Oval continued its extraordinary success in Thailand during the first half, with a 44 percent increase in sales to 21,369 units. May and June were the best all-time monthly performances for the market. The class-leading Ford Fiesta remains a huge hit in Thailand, with 11,796 units sold, a 27 percent year-over-year increase, while the class-defining Ford Ranger grabbed 7,931 sales.
Strong demand has helped drive overall customer bookings for the all-new Ford Ranger in Thailand to more than 27,000 units.
First-half sales in other ASEAN markets were impacted by supply and delivery issues related to the Thai floods. Sales in the second half of the year, however, will receive a significant boost as production is now fully restored.
Ford Motor Indonesia sold 4,479 units in the first half of the year, including 3,296 Fiestas. The team already has sold 404 units of the all-new Ranger – which will be officially launched at the end of July – with total bookings surpassing more than 1,000.
The all-new Fiesta has maintained its position as the best-selling five-door hatchback in the Philippines, with 1,642 units sold, pushing Ford’s total sales in the first half to 3,344.
In Taiwan, Ford sales reached 9,285 units, with the Focus contributing the highest sales volume, with 3,275 units sold. The Ford Escape continued its popularity, with sales of 2,215 units.
In Australia, the Ford Territory continues to attract consumers, with sales rising 52 percent year-over-year to 7,695 units. The Ford team also sold 5,378 units of the all-new Ford Fiesta – a 13 percent increase from the same period last year – as well as 8,968 units of the all-new Ford Focus. Total sales for Australia during the first half of 2012 were 43,431.
Sales in New Zealand increased 25 percent year-over-year to 5,411 units, with the Ford Territory rising 142 percent to 731 units, the Fiesta hitting sales of 515. Ford also sold 1,432 units of the all-new Ranger and 767 Mondeos.
Ford Motor Company of Southern Africa (FMCSA) saw retail sales of 20,327 units in the first half, led by the Figo with 7,147 units sold. The all-new Ford Ranger also continued to be a star performer, with 6,622 units sold and the team also sold 1,691 units of the all-new Focus.