APA – Ford Motor Company booked higher sales in Asia Pacific and Africa in October, as customers continued to be drawn to the award-winning and class-leading fleet of vehicles despite an uncertain economic environment.
Emerging markets across ASEAN delivered yet another stunning month of sales, particularly in the Philippines where Ford is the fastest growing auto company and in Indonesia where Ford is the strongest performing major auto brand across the archipelago. The upward sales trend saw total year-to-date sales in APA rise 16 percent to 682,706 units, compared to the first 10 months of 2010.
Retail sales at Ford Motor China increased 2 percent to 39,518 units compared to October last year. For the first 10 months of 2011, retail sales in China have grown 11 percent to 405,043 units.
The Ford Mondeo outperformed during October, with sales rising 42 percent year-over-year to 5,133 units, and the Ford Focus shifting 15,738 units off the showroom floor, a 5 percent increase from October 2010. The award-winning All-New Focus saw sales of 4,707 units. From January through October, the Focus and Fiesta have sold 149,525 and 51,079 units respectively.
Ford has sold 426,814 wholesale vehicles from January to October, up 9 percent from the same period last year. In October, Ford sold 40,857 wholesale units.
Ford India has sold 101,439 wholesale and export vehicles from January to October, compared to 77,324 units in the same period of 2010, with more customers choosing Ford vehicles in the first 10 months of this year than for the entire 12 months of 2010.
In October 2011, the company had combined wholesales and exports of 10,906 units, while retail sales during the month totalled 8,832 units. During the first 10 months of the year, Ford India sold 79,214 retail units, a 23 percent increase year-over-year.
Ford's incredible success in the ASEAN region showed no signs of abating during October, with retail sales climbing 54 percent year-over-year to 6,039 units.
Ford Indonesia continued to build on its remarkable growth, and further highlighted its position as the fastest growing major auto brand in the market with a 79 percent increase in retail sales to 1,487 from the same period last year. The stunning performance was led by the continued strength in demand for the class-leading All-New Ford Fiesta, which delivered retail sales of 675 units - a nearly three-fold rise from the same month a year ago.
The tough and reliable Ford Ranger pickup also contributed to the strong month with sales increasing 32 percent to 687 units. Through the first ten months of 2011, Ford’s overall sales in Indonesia have increased 152 percent from a year ago to 13,819 units.
Ford Philippines booked a 101 percent year-over-year increase in overall October retail sales to 834 units, led by the continued success of the All-New Ford Fiesta and popular Ford Everest as well as the launch of the All-New Ford Explorer. The All-New Fiesta – Ford's best-selling nameplate in the Philippines – continued to fuel the company's strong performance this year with October retail sales that rose 154 percent to 244 units.
Ford Thailand delivered another robust month with overall retail sales rising 25 percent year-over-year to 2,120 units, led by the All-New Ford Fiesta whose sales rose 13 percent year-over-year to 1,088 units.
In Vietnam, Ford retail sales increased by 15 percent in October from a year ago to 652 units thanks to the continued success of the All-New Ford Fiesta. The popular Fiesta – Ford's best-selling nameplate in Vietnam – has delivered year-to-date sales of 1,287 units and captured nearly 10 percent of its competitive segment.
In Australia, customers continued to be impressed with the All-New Ford Focus, snapping up 1,004 units of the Thailand-manufactured vehicle during October, bringing its year-to-date sales to 8,648.
Ford Motor Company of Southern Africa (FMCSA) booked total October retail sales growth of 19 percent from a year earlier to 3,557 units, as customers flocked to both the Figo and the Fiesta. Note: Wholesale figures represent "sales" from the factory to the dealer, and retail sales represent sales from the dealer to the customer.