APA — Ford Motor Company delivered robust sales in Asia Pacific and Africa during September despite growing economic challenges in many markets, as the award-winning All-New Fiesta continued to capture new-to-Ford customers throughout the region.
Sales remained buoyant across APA, particularly in the ASEAN region where the Philippines booked its strongest monthly performance on record, while Ford remained the fastest-growing major brand in Indonesia. The healthy sales during September helped continue growth momentum throughout APA, with overall year-to-date sales rising 18 percent to 615,356 retail units, compared to the same period in 2010.
Ford Motor China's retail sales swelled by 10 percent to 46,759 compared to September last year. Ford's ongoing expansion in China was supported by sales of 365,525 retail units from January to September 2011, up 12 percent from the same period last year.
Sales in China continue to be led by strong performances from the Ford Focus and the All-New Ford Fiesta, which have sold 133,787 and 46,372 retail units, respectively, this year.
Fiesta has sold almost 170,000 wholesale units in China since it hit the market in March 2009, and over 15 million Fiestas have been produced globally since it was first introduced 35 years ago.
Ford Motor China released wholesale figures on October 11, reporting 28,669 wholesale vehicles sold this September, and 385,957 wholesale units sold within the first nine months of the year, a 10 percent increase compared to the first three quarters of last year.
In the first nine months of 2011, Ford India sold 70,382 retail vehicles, compared to 55,640 units sold during the same period of 2010 – a 26 percent increase. In September, Ford India sold 8,012 retail units, compared to 7,576 units in September 2010.
During September, Ford India broke ground on a USD 1 billion state-of-the-art vehicle manufacturing plant and an engine plant in Sanand, Gujarat.
Ford India also inaugurated a sprawling 76,000 square feet Parts Distribution Centre (PDC) in Haryana, northern India, to support Ford's parts business expansion in anticipation of sharply higher sales across the country thanks to the introduction of new models and dealerships.
Ford India released wholesale figures on October 1, reporting 90,612 year-to-date wholesale and export vehicles sold, while September saw sales of 10,270 wholesale and export units.
The ASEAN region continued its incredible run this year with overall September retail sales that jumped 73 percent year-over-year to 6,456 units.
Ford Thailand had another strong month with overall retail sales surging 54 percent year-over-year to 2,332 units, led by the All-New Ford Fiesta.
In the Philippines, Ford booked a 57 percent year-over-year increase in overall September retail sales to 965 units, the strongest monthly performance on record. Ford's September performance was led by yet another robust month from the increasingly popular All-New Fiesta, which delivered retail sales of 345 units and continued as Ford's best-selling nameplate in the Philippines.
Ford Motor Indonesia (FMI) reinforced its status as the fastest growing major auto brand in the market with retail sales jumping 140 percent year-over-year to 1,471 vehicles. The outstanding performance was driven by strong demand for the Ford Ranger with sales that increased 55 percent from a year ago to 736 units, and the incredible success of the popular All-New Ford Fiesta with sales of 572 vehicles.
In Vietnam, Ford retail sales rose by 51 percent in September from a year ago to 825 units, representing an overall market share of 7 percent. The All-New Fiesta captured an exceptional 18 percent share of its segment, while sales of the Ford Everest rose more than 20 percent to 182 units.
Ford Lio Ho (FLH) in Taiwan continues to show good sales of the Ford Focus, which have now climbed 33 percent year-to-date to 5,774 retail units. Over the first nine months of this year, 16,287 Ford vehicles have been sold in Taiwan, a 20 percent year-over-year increase.
In Australia, customers continued to be impressed with the All-New Ford Focus, snapping up 1,169 units of the Thailand-manufactured vehicle during September, bringing its year-to-date sales to 7,644.
Ford Motor Company of Southern Africa (FMCSA) continued to expand rapidly, with total September retail sales increasing by 44 percent from a year earlier, driven by strong sales of Figo, which grew 82 percent year-on-year.
Note: Wholesale figures represent "sales" from the factory to the dealer, and retail sales represent sales from the dealer to the customer.