DUBAI, UAE – The Ford Focus ST was recently crowned 2014 Hot Hatch of the Year at Wheels magazine’s Car of the Year awards, beating the VW Golf GTI and the Mercedes A45 AMG.
Run by the UAE’s only English weekly automotive magazine, the Wheels COTY awards recognise new vehicle models in different categories while giving readers the opportunity to vote online for the Readers’ Choice Award.
“The Focus ST has gained tremendous popularity here in the Middle East among both hard-core motorists and motoring experts,” said Paul Anderson, Ford Middle East director of Marketing. “It has become a favourite to many thanks to its fantastic driving dynamics and performance combined with its great looks to deliver a truly exhilarating driving experience.
“This new accolade joins the long list of recognitions under Focus ST’s belt, adding yet another proof point that this model is by far the leader of its segment,” Anderson added. “This award is a vote of confidence to Ford for delivering vehicles that customers want, with industry-leading technologies and attractive design as well as superior quality and driving dynamics, all at an outstanding price package.”
Amit Benjamin, editor of Wheels and head of the awards committee, said, “Although it’s going against very tough competitors . . . the Ford [ST] was never in any real danger of not being our segment winner. It just has too much going for it.
“The Focus ST boasts a superb lowered chassis that has proper hot hatch manners; understeer on corner entry, oversteer on lift off. Perfect. . . . When it comes to driving thrills, the Focus ST delivers just as much for less than half the money at Dhs 95,000 (USD 25,863). Now that makes the ST a seriously good performance bargain – and, unsurprisingly, our Hot Hatch of the Year.”