COLOGNE, Germany - Ford has been presented with a prestigious “Genius” award by the German Allianz insurance group in recognition of the extensive package of safety and driver assistance technologies available in the Focus.
Caspar Dirk Hohage, engineering director, Ford of Germany, collected the award during a ceremony in Leipzig.
Karsten Crede, CEO Allianz Global Automotive said: “Besides the seat-belt, driver assistance features are the most important life-savers in a vehicle. With the Focus, Ford has managed to make latest safety systems available to a broad range of customers. This will support the spread of these technologies and significantly increase safety on our roads.”
“We are very proud to receive the ‘Genius’,” said Caspar Dirk Hohage. “This prestigious safety award is an affirmation of our brand promise ‘Go Further’. It means, we not only want to be involved, we want to be at the forefront in terms of safety, innovative technologies, quality and sustainability. We want to go further than our competition. This award is an encouragement to us.”
With the “Genius”, the Allianz Centre for Technology rewards technological innovations that are capable of contributing to safer road traffic. These technologies are required to reduce the risk for every driver by means of a sustainable decrease in claims frequency and accident severity.
When it was launched last year, the Focus was the first European Ford model to offer five driver assistance features based on the advanced digital camera system.
Among the advanced features are Lane Departure Warning, Lane Keeping Aid, Driver Alert, Traffic Sign Recognition and Auto High Beam.
In addition, the Focus is the first Ford to be offered with the company’s Active City Stop system which is designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front.