DEARBORN –Ford dealerships across the nation are banding together to present a spectacular, one-night-only fundraising event on Thursday, Nov. 15 that will benefit local communities and engage consumers in a unique American Idol
® experience and offer them a personal introduction to the all-new Ford Fusion.
“Go Further with Ford Night” is the fun finale to “Random Acts of Fusion,” the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“Random Acts of Fusion has captured America’s imagination,” said Lew Echlin, Fusion Marketing manager. “Go Further with Ford Night is our way of pairing that imagination with reality by offering consumers the chance to give back to their local communities, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol
experience – and meet the all-new Ford Fusion in person.”
For each person who visits one of the participating Ford dealerships on Nov. 15, dealers will donate $10 – up to a total of $500 – to a local charity. Also, each employee who attends, takes a photo at the event and submits the photo to @Ford Online via the Go Further submission tool by 5 p.m. ET on Nov. 20 will be entered into a raffle to win a Fusion mosaic T-shirt.
“We all want to be part of something bigger,” said Echlin. “This is a great way for our customers to go further with Ford and our dealers, and to give something back to their local communities.”
Tell your friends that while at the dealership, consumers will have a unique opportunity to compete to win a special VIP experience with American Idol
. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. American Idol premieres in January 2013 on FOX. *Employees are not eligible.
Entries will be sent back to Ford’s program headquarters where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol
Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event at www.RandomActsofFusion.com
and be entered for a chance to win tickets to a live taping of American Idol
. Additionally, registrants at dealerships on Thursday, Nov. 15 will be entered into a prize drawing to win an all-new 2013 Ford Fusion. No purchase is necessary and other restrictions apply. See full official rules online for eligibility and promotion details