NEW DELHI, India —To celebrate three years since the launch of its most awarded car, the Figo, Ford India has announced a limited Figo “Celebration Edition.”
The “Celebration Edition” will sport enhanced features and signature badging, co-created by proud Figo owners and renowned fashion designer duo Shantanu & Nikhil, accentuating Figo’s contemporary looks and appeal, amplifying its value proposition and creating a smart choice for new customers.
The Ford Figo “Celebration Edition” offers smart and convenient features including SATNAV, reverse park assist, rear spoiler, limited edition seat covers and branded scuff plates, apart from the existing range of smart technologies such as first-in-segment Bluetooth and best-in-class boot space. The signature badging makes a unique fashion statement, and will certainly add a sparkle to Figo’s distinctive and attractive character. Available in Diamond White, it will be available for INR415,999 (US$7,593 approx.) ex-showroom Delhi.
“Figo has been a big game-changer for Ford and for the small car segment in India. The Figo has helped redefine the value proposition offered to customers. Today, we celebrate Figo’s three years of success with the launch of this limited “Celebration Edition”. I would like to thank our customers for their loyalty and continuing trust in the Ford brand, and thank our dealers, suppliers, and employees for their support in establishing a great foundation for success,” said Joginder Singh, president and managing director, Ford India.
Exemplifying Ford’s customer-driven approach of Real People, Real Experiences, the Figo “Celebration Edition” was designed and conceptualized by Figo customers and was brought alive by Shantanu & Nikhil through a design workshop, called the Ford Design Shack.
“Figo’s bold looks, linear cues of kinetic design, and best-in-class smart features makes it a truly appealing product in its segment. The Ford Design Shack concept was very unique and innovative as we got to work closely with real people, the owners of the Figo, who helped co-create the decal design. It has been an exciting and enriching experience working for the Ford Figo “Celebration Edition,” Shantanu & Nikhil said.
First introduced in March 2010, today there are over 270,000 proud Figo customers in India and abroad. The Ford Figo offers one of the best all-round packages of style, performance and value-for-money in India today. Its superior performance, smart technologies, fuel-efficiency and lower ownership costs has helped it find resonance among customers and earned it the title of being India’s most awarded car ever. Ford Figo demonstrates how Ford has understood customer needs and delivered value to aspirational Indian customers who are looking for a smart car to complement their active lifestyles.
Sriram Padmanabhan, vice president, Marketing, Ford India, speaks during the Celebration Edition launch in Indore.