Body.
MOSCOW, Russia – Ford Russia's online competition to produce multi-media collages linked to the Fiesta is generating considerable interest. The initiative has so far attracted more than 300 entries.
The competition was launched in August on a dedicated website, www.lookatme.ru. Participants were challenged to create and upload a collage with a Fiesta playing a central role. Entries received so far are said to 'present unusual and unique perceptions of the city with lots of colours, images and ideas.'
The 10 best entries will be selected by on-site voting early next month. The creators of those entries will each have the use of a Fiesta for 30 days, during which time they will undertake a set of creative missions. As they complete their assigned tasks, they will each write a blog about their adventures.
In the final stage of the competition, readers will choose a winner, who will receive a Fiesta. The results will be announced on the November 2.
Visitors to www.lookatme.ru can also buy a Fiesta at a discounted price, using an online coupon. So far, more than 1,000 people have downloaded a coupon.