CHENNAI, India – Illustrious fashion designer Swapnil Shinde presented the ‘Ford Fiesta Futuristic Collection’ at the Fiesta Café in Select Citywalk Mall, New Delhi this week. The collection is inspired by Ford’s Kinetic Design philosophy, which exemplifies the bold and futuristic styling of its premium all-new global Fiesta sedan.
Trendy and chic, the line of clothing displayed an international touch that matched the Ford Fiesta’s global DNA. With a clever use of cues inspired by the car's design, Swapnil’s creativity was stimulated by various aspects of the car – the flowing lines from the kinetic design, bold colour palette with the vivid shades, and smart cuts from the car's dynamic yet aesthetic spirit.
“The new Fiesta brings with it a refreshing and energetic touch to design and style. The thought of translating the car's bold kinetic design theme into my creations was a true inspiration. It is great to have designed a collection that's a tribute to the stylish and innovative Fiesta which has already gained high interest even before its official launch,” Swapnil said.
The keynote speaker at the event, Ford India’s President and Managing Director Michael Boneham, added: “Being associated with the fast-paced and scintillating fashion industry is exciting for us. Swapnil Shinde’s Fiesta Futuristic Collection aptly brings out the smart substance that we see appealing to our target customer. I am happy to see the Fiesta Café become a hot-spot for all mall visitors and we will continue to engage with our customers here."
The glitzy and glamorous event saw celebrated models such as Carol Gracias and Lakshmi Rana walk the runway, adorned with Swapnil’s Ford Fiesta Futuristic Collection. The fashion show transformed Fiesta Café into a style magnet. The show was streamed live on the Ford Fiesta Facebook Page, http://www.facebook.com/fordfiesta?sk=app_138122912926059, drawing fans and fashion enthusiasts to the event.
The Fiesta Café is a high-tech zone designed to connect to the new generation of young, urban achievers in India whom Ford targets as customers of the all-new global Fiesta, which Ford introduced to India at a Café event on April 14. The Café will continue to host other lifestyle and fashion events along with video conferences with Ford technology experts.
|Designer Swapnil with models sporting his creations at the Fiesta Café.|