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Ford Fiesta Sedan, My Perfect Match.
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 Fiesta Sedan, a Perfect Match for the Adventurous and Trendy

DATE: Will be calculated from "Release Start Date" field.

JAKARTA, Indonesia — Having already successfully redefined the small car segment with the Ford Fiesta hatchback, Ford Motor Indonesia (FMI) has now introduced the sedan variant of the award-winning car. Equipped with all the class-leading features showcased in its five-door sibling, the all-new Fiesta sedan provides more opportunities for Indonesian consumers to connect with the award-winning car.
 
To support the market launch, FMI invited 20 influential lifestyle and automotive media on a "My Perfect Match" drive from Jakarta to Bandung – a 150-km drive along mostly picturesque landscape – to provide a first-hand experience on the comfort, performance and capability of the Fiesta sedan.
 
"My Perfect Match emphasizes the Fiesta lifestyle, which appeals to customers who are adventurous and eager to try new and interesting trends," said Lea Kartika Indra, communications manager, FMI, briefing the participants prior to the drive.
 
"During the drive, our media had the opportunity to experience for themselves the new comfort features introduced in the Fiesta sedan, including Voice Activated Climate Control, and premium leather seats," explained Indra.
 
Judging by the comments from participating journalists, the Fiesta sedan looks poised for success in the local market.
 
"The all-new Fiesta sedan is equipped with many sophisticated in-car entertainment systems so that we can still enjoy the trip despite the traffic. And best of all, I can play my favourite songs stored in my iPod just by using my voice, so that I can keep my hands on the wheel and eyes on the road," said Yusuf Arief, automotive journalist with Dapur Pacu.
 
"My favourite comfort feature is the Voice Activated Climate Control," said Wahyu Ardiyanto, journalist of Men's Health magazine. "Now, I can tame the blithering heat with style."
 
Fortunately, the toll road to Bandung, which is usually packed on weekends, was almost void of traffic. Participants were able to try out all the driving dynamics offered by the gorgeous looking Fiesta sedan.
 
"Powered by a Duratec 1.6-litre Ti-VCT engine, the Ford Fiesta sedan shot like an arrow as soon as I stepped on the accelerator. Gear shifting with the six-speed PowerShift automatic transmission was very smooth, creating a responsive acceleration," said Aris Harvenda, a journalist with the well-known Kompas newspaper. "The all-new Fiesta is the first sedan in its class to be equipped with Electronic Stability Program (ESP). This feature comes in handy in reducing oversteer when tackling a sharp turn."
 
"Bandung is surrounded by mountainous area. Therefore, as we were drawing near the city, we had to deal with steep inclines," said Stephen Langitan, a well-known automotive blogger. "It was our opportunity to try out the Hill Launch Assist. It does make manoeuvring the traffic on steep gradient easier."
 
After spending one whole day exploring the capital of West Java province, the participants returned to Jakarta. The two-day road trip ended with a dinner in Bandar Jakarta restaurant.
 
"The all-new Ford Fiesta sedan is not only fun to drive, but also very fuel efficient," said Yan Dikara, videographer, OtomotifNet. "It took less than one full tank for the Fiesta sedan to take the Jakarta - Bandung round trip. The fuel gauge still shows more than a quarter of fuel when we were back in Jakarta."
 
 
Six all-new Ford Fiesta sedan were provided for the drive
Twenty journalists experience the comfort, performance and capability of the Fiesta sedan. 
   
The all-new Ford Fiesta sedan is the perfect match for those who are adventurous and eager to try new and interesting trends, such as underwater photography.
Image taken by one of the journalists during the underwater photography session.
   

  

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7/6/2012 12:30 AM