BRENTWOOD, England – The Fiesta ST has been named TopGear Magazine Car of the Year 2013. The Fiesta’s victory came despite competition from rivals such as the £866,000 McLaren P1 supercar.
The decision to present the prestigious award to the fast Ford was, according to the magazine, unanimous. It described the ST as: “A car that invigorates, excites and rekindles some of the love you thought you’d lost for the simple stuff; a car that puts a smile on your face each and every day. It’s the most enjoyable car of 2013.”
The publication added: “Fiesta ST does all of the things a hot hatch must do, the difference with the Ford is that it does them for £16,995. Often this would mean it lacks something the others have. But no, it has 180 horsepower. It looks cracking. The chassis is as lovingly engineered as a McLaren’s. It grips and goes better than the others and – as far as we can see – there is no catch.”
TopGear, Britain’s top-selling car magazine, was particularly impressed by the Fiesta ST’s restrained use of technology: “While other carmakers obsess about active dampers, speed-sensitive steering and various other complications, Ford has stuck to an upright policy of well-executed simplicity. Why go to the vast expense of engineering a million different settings, when you could concentrate on a decent, one-size-fits-all set-up?”
Anthony Ireson, Ford of Britain marketing director, said: “The Fiesta ST seems to impress everybody who gets behind the wheel, and the TopGear judges are no exception. This is a major accolade for the Fiesta ST and for Ford, and we are delighted to see the car recognised as such an enjoyable and value-for-money proposition.”
The Fiesta ST also won TopGear Magazine’s Hot Hatch of the Year title.
TopGear’s awards are the latest in a long line of commendations for the Fiesta ST, including Auto Express Best Hot Hatch and Scottish Car of the Year Best Hot Hatch. The many prizes have been more than matched by sales orders, with production targets increased by 15 per cent to meet demand from buyers Europe-wide.