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Winners from the Fiesta’s ‘Bluffing and Racing’ rally received gifts from Ford .
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 Fiesta Fans Join Fun Two-Day Rally From Bangkok-Hua Hin

DATE: Will be calculated from "Release Start Date" field.

BANGKOK, Thailand Ford Thailand leveraged a successful partnership with leading film studio GTH and expanded its online presence by inviting Ford customers and Fiesta enthusiasts to participate in a two-day rally themed after the country’s top earning romantic comedy, ATM, which Ford was the main sponsor.
 
Ford started the campaign by inviting fans on the Ford Fiesta Thailand Facebook page (www.facebook.com/FordFiestaThailand) to submit the best joke they have told their colleagues, replicating the bluffing part of the ATM movie. The Facebook application drew over 2,000 participants with more than 400 stories submitted to the competition over one month. Ten winners were selected to participate in the rally along with 40 Ford Fiesta owners who quickly registered with the customer appreciation program.
 
For the rally, 50 Fiestas started the journey from Ford Ek Silom showroom in downtown Bangkok. Several games were organised at each checkpoint along the 200-kilometre route to the seaside resort city of Hua Hin, allowing participants to learn more about the Fiesta’s class-leading features, including the voice control system.
 
Participants were then encouraged to update their Facebook status and share the event photos on their Facebook or Instragram account throughout the day, in order to earn extra points. The rally also provided a venue for Ford fans to interact with the leading actors from ATM movie, Chantavit “Ter” Dhanasevi and Preechava “Ice” Pongthananikorn, who also joined the activity.
 
“I am planning to buy a car and Fiesta is one of my top choices,” said Sujira Apilarp, a student whose creative joke won her a ticket to join the rally. “This event allows me to test drive the Fiesta for the first time and I’m impressed with all the comfort features, like the automatic volume adjustment and the voice control, which make driving become a safe and easy task.”
 
“The activity is really fun and exciting,” said Methawat Benjabhirom, a proud owner of the Fiesta 1.6L Sport, who applied for the activity together with more than 10 friends from Ford Fiesta Club, an online forum created among Fiesta owners.   
 
“Since we are Ford customers, we always want to participate in the activities that Ford organises because we can meet with other people who also enjoy driving the same cars that we love,” he added.
 
ATM is a movie about two colleagues who work at a bank, played by popular actors “Ter” and “Ice”, who have to hide their relationship because of company policy. To settle a bet that will decide which of them will quit their job, they race to recover money taken from their company’s malfunctioning ATM machines.
 
The all-new Ford Fiesta and Focus are featured as the main vehicles in the movie, which set several new records in Thailand, including being among the top ten highest revenue earning Thai films of all time.
 
Lead actors from the movie, ATM,  joined Ford executives and dealer principal at the rally starting point .
 
   
Fiesta fans enjoyed the games related to the Ford Fiesta and the ATM movie.
 
   

  

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4/30/2012 5:15 AM