PRETORIA, South Africa – Ford continues to out-perform the South African new vehicle market thanks to continued strong performances from its entire model range. The sustained demand for blue oval products – Ford sales were up 39.3% last year – has not only been recognised by motorists on Ford showroom floors, but also independently by leading South African media.
While the National Association of Automobile Manufacturers of South Africa (Naamsa) reported February new vehicle sales down 3.1% to 51 814 units, Ford’s year-on-year sales grew 21.6%, continuing an unabated assault on the market with fresh, relevant and appealing products.
“Ford spent all of 2013 out-pacing the industry and despite the industry performing more slowly during the first two months of 2014 than we expected, Ford sales remain well ahead,” said FMCSA’s General Manager, Rob Crouse. “Year-to-date Ford sales are 33.2% up, while industry is down 5%.”
The results came off strong performances across the Ford model line-up. Locally produced Rangers continue to struggle to meet demand and an 8.7% increase in sales year-on-year and a 17.2% increase over January is yet another all-time record of 1940 units for the popular Light Commercial Vehicle (LCV).
Importantly, success for the Ranger came from private and corporate customers as February posted the second-highest sales result for Ranger single-cabs since launch. LCV sales were 0.9% ahead of February 2013 according to Naamsa.
Continuing corporate demand showed in Transit sales, too, up 15% on last month.
But motorists’ vote for Ford’s passenger models continued to move product quickly off the showroom floor. Figo sales climbed 11.3% on February 2013, while Fiesta sales rocketed 26.4% ahead of the same month last year. The recently launched EcoSport put in another strong performance, while Ford’s Kuga recaptures segment leadership.
“While the market has come under some pressure from fuel price hikes, a small increase in interest rates, and general new vehicle price increases, Ford continues to satisfy the market with innovative technology and relevant cars and bakkies,” said Crouse. “Our sales are clear evidence of this, as are independent accolades like CAR Magazine’s recent Top 12 Best Buys.”
One of South Africa’s most-respected motoring titles, CAR Magazine, named Ford their Company of the Year for 2014. The Fiesta ST was named Best Hot Hatch, while the Tourneo Custom was named Best Large MPV by the publication. Kuga was also took the number one slot in the Compact SUV/Crossover category and the Ranger once again took top honours in the Double Cab category for the third year running.
“These awards demonstrate the growing appeal of Ford’s continually expanding line-up of cars,” said Crouse.