VAPI, India – Like many Indian families, Madhuben Patel and her son Jignesh have spent their entire lives zipping through the chaotic and narrow streets of their hometown by scooter. But with increased traffic in recent years, combined with a growing family, the Patels decided it was time for a big change.
Madhuben and Jignesh visited car dealerships throughout their hometown of Vapi–from Maruti to Hyundai to General Motors – but were unable to find the right vehicle for their needs.
Their luck changed when they drove their scooter into the parking lot of the King Ford dealership. They were greeted by Sales Consultant Daxesh Dubla who, after finding out they were looking for a spacious, affordable, fuel-efficient, safe and reliable vehicle, took them for a test drive in the Ford Figo.
"They were immediately impressed with how smooth, comfortable and enjoyable the Figo felt on the road," said Dubla. "Moreover, I noticed how they admired its spacious and super silent cabin, while also instantly falling in love with the cool air conditioner."
Since the Patels own a small business, they were excited to learn more about Figo's strong and reliable engine, easy ingress and egress design, and multi-usage cabin space with 100 percent foldable rear seats. They also received positive feedback about Figo's performance and low-cost of ownership from fellow owners who were at King Ford that day.
When the Patels left King Ford, they were the proud owners of a brand new Figo – the first car the family has ever owned.
"Figo makes sense for us on so many levels," said Madhuben. "Besides being beneficial for our family and business, I am also happy my son can enjoy the car's fun features, such as its impressive sound system with Bluetooth connectivity, multi-functional key, and powerful engine for some exciting driving – hopefully not too fast of course."
The Patels plan on driving their new Figo to visit family and friends who live in other parts of India. They also intend to take road trips to local temples.
"We are so happy and proud to own this beautiful Ford Figo. I am certain my family will immediately begin to fight with each other when deciding who gets to drive it," Jignesh said with a wide smile.
Despite their new purchase, the Patels plan to keep their beloved little scooter for running errands in their neighbourhood.
|The Patels happily pose with their first ever automobile – a brand new Ford Figo!|