DEARBORN - Ford F-Series marked an important milestone today, with calendar year-to-date (CYTD) sales already surpassing 2012 full-year truck sales.
F-Series sales have now exceeded 645,316, and are on pace to set the highest yearly sales total since 2006.
Though F-Series’ biggest competitors – Chevrolet and Ram – recently introduced new trucks, F-Series continues to outpace the segment, according to Ford Truck Manager Doug Scott.
“Despite the new competitive entries, consumers continue to vote us No. 1 day in and day out with their checkbooks, especially F-Series owners,” he said. “In 2013, F-Series had the highest owner loyalty and we’ve won the R.L. Polk Automotive Loyalty award in the mid- and full-size pickup category 15 times in the last 17 years.”
The comparative sales figures speak for themselves.
“Our October CYTD leadership margin is almost 220,000 units over Chevrolet Silverado and more than 67,000 over Chevrolet Silverado and GMC Sierra combined,” said Scott. “And F-Series has outsold Ram by more than 330,000 units in the first ten months of 2013, almost 50,000 more than a year ago.”
F-Series is only two months away from adding another year to its 36-year title of being America’s best-selling pickup truck, however, Ford U.S. Sales Analyst Erich Merkle says that waiting until the end of the year is just a formality.
“Even if we didn’t sell another pickup truck this year, we would likely still retain the title,” he said. “There’s nothing to stop us from 37 years at this point.”
F-Series has been posting monthly sales above 60,000 for the past six months, and Merkle says he expects to see that continue through the end of the year.
“If we get sales in November and December above 60,000 – which I believe we will – that will be eight straight months and it will put us on par with 2003 and 2004, which were the best pickup truck sales years ever in the segment’s history,” said Merkle. “We will be operating at a level that we haven’t seen since the heyday of pickup trucks.”
Merkle says he believes F-Series’ strength is bolstered by its breadth of product offerings.
“We have a full spectrum of vehicles with many different models and options, including the F-150 with EcoBoost,” he said. “We also dominate the luxury truck segment with a 50 percent share of that market.”
The F-150 equipped with the powerful yet fuel-saving EcoBoost engine has also been a hit with truck customers. It can save more than 40 million gallons of gas and haul at least 1,000 more pounds than key competitive trucks with V-8 engines, and the fuel savings are more than all Toyota and Tesla plug-in electrified drivers combined based on EPA ratings and 15,000 miles of driving.
“We’ve sold more than 400,000 EcoBoost-equipped F-150s since the launch in early 2010. That’s about 40 percent of F-150 sales,” said Merkle. “It’s one of our most popular engines in the F-150.”
Merkle says he envisions more opportunities for F-Series in the future.
“The current F-Series is still extremely competitive compared to the new vehicles being offered by our competition. Now it’s our job to take it up to the next level and again spread that distance between us and our competitors,” he said. “Our customers expect it, and that’s the way we stay on top of this market at all times.”