DEARBORN - At the culmination of a month long reveal for Ford F-150, a packed auditorium saw the newly revealed range topping F-150 Platinum and a mini concert from Country music star Toby Keith.
Opening the event Ford Truck Group Marketing Manager Doug Scott welcomed an excited group of Ford employees including a large contingent of Ford Truck team members from Marketing, Product Development and Finance. He also welcomed Brad Huff, plant manager, Dearborn Truck Plant, along with a group of employees from the plant where the F-150 is built.
"We started the month with the reveal of the XLT with Alan Mulally in Waco, Texas, with the Future Farmers of America – one of our partners for the last 65 years," said Scott. "We then announced special service vehicle versions of the F-150 for police and fire, Mark Fields drove the pace truck at the Quicken Loans 400 and earlier this week we revealed the Limited and Raptor for 2013."
Scott was on stage with the newly revealed Ford F-150 Platinum, and premiered the "Made in America" video by Keith – which was partially shot at Dearborn Truck Plant.
Following the video, Scott invited Billboard Magazine's Country Music Star of the Decade to the stage to perform.
"Hello, Ford," said Keith as he opened the set.
From Keith's new album he performed "Clancy's Tavern," which is a day in the life about working at his grandmother's night club. He followed that with first No. 1 single "Should have been a Cowboy."
Keith then discussed his partnership with Ford – including the inclusion of Dearborn Truck Plant in the videos.
"Some of these videos have been shot right here amongst the factory workers in Detroit," Keith said. "And we are always honored to have them up there."
Closing the set, Keith performed "Whiskey for my Men, Beer for my Horses," "American Soldier" and "Courtesy of the Red, White and Blue."
"Take it from a third-generation Ford Truck driver its great having a big partnership with you guys and I know it's been great for me," said Keith. "My new Raptor rocks for any of you in charge of the Raptor. Thank you, Ford."