DEARBORN - After closing out 2011 with consecutive record sales months dating to December 2010, Export and Growth (E&G) opened 2012 by setting yet another record.
January sales totaled 11,701, topping the previous record by nearly 100 vehicles.
Among the multiple bright spots in January was Israel, which sold more than 2,000 vehicles to claim the number two spot in the market – falling short of becoming the market leader by less than two dozen vehicles. Ford did have the best-selling vehicle in Israel last month, as the Focus outpaced its competitors. Overall, Ford sales in Israel were up 73 percent versus last January.
Ford Middle East, led by Saudi Arabia and the United Arab Emirates, was the top-performing region with sales of nearly 5,100, up 3 percent year-over-year. The United Arab Emirates had its best month ever in January, selling more than 1,200 vehicles and replacing its previous monthly record set back in 2008.
Sales were also strong in Asia Pacific and the Caribbean and Central America – both regions experienced year-over-year increases versus last year.
Led by sales in Israel, Focus was the top-selling vehicle in E&G in January, and set a new all-time monthly record for the nameplate in the process. E&G also set an all-time record in monthly sales for Edge, which were up 28 percent year-over-year. Fusion was another highlight, recording its second best sales month ever, with sales more than double those of a year ago.
“The year is off to a fast start,” says E&G Director Hal Feder. “Now we have to stay focused and aggressive, and continue to push to the next level on our journey to become one of the great export companies."