DEARBORN – Two short months after setting an all-time sales record, Ford Export and Growth (E&G) has done it again.
Sales in September reached 15,041, topping the previous record – set in July – by 872 vehicles. The month also closed out the best quarter in E&G’s history, one that saw the organization sell 4,642 vehicles more than in the second quarter, which also set an all-time record.
E&G Director Hal Feder called it a great team effort. “Every one of our regions contributed to this result, and thanks to all of them we’re right where we want to be heading into the fourth quarter.”
Ford Middle East, with 7,289 vehicles sold, and Sub-Saharan Africa, which sold 1,306 vehicles, set all-time monthly sales records, while Israel and Korea enjoyed their best-ever September sales performance.
There was plenty of credit to spread around in the Middle East, where Saudi Arabia, the United Arab Emirates, Kuwait and Iraq all had good months, while Qatar enjoyed its best month since 2007. The Ford Explorer and Edge both performed particularly well.
As a whole, the automotive industry in Israel was down in September. Ford, however, saw its sales increase 121 percent over last year. Focus remains Israel’s top-selling vehicle, with more than 12,000 units sold since January.
Angola and Nigeria were key players in the record results in Sub-Saharan Africa, while Ghana also had an excellent month with sales of 116 vehicles, up 164 percent over last September.
Fleet sales are up 20 percent year-over-year, and expectations are high for the rest of the year.
Dealers in the Caribbean and Central America region are pleased with the reaction to the all-new Ford Ranger. The Edge and the new Escape had strong sales increases, with the Escape performing particularly well in Puerto Rico, where Fiesta sales were also strong. In Honduras, Rangers are going out as quickly as they come in.
September sales in Asia-Pacific were up 21 percent overall, with South Pacific setting an all-time record with 353 vehicles sold. Southeast Asia’s sales of 184 vehicles represented a 75 percent increase over 2011. New Caledonia led the way with its best month ever, recording 160 sales. Guam also experienced back-to-back good months.
Sales in Korea were up month-over-month as well as year-over-year, helping Ford increase its market share slightly.
Throughout E&G, the best-selling vehicles were the Ranger (2,810), Expedition (2,224) and Focus (1,704), with Expedition and Focus sales up more than 100 percent over September of last year.
September also marked the 22nd consecutive month of year-over-year sales gains for E&G, which provides sales, marketing, service, logistics, planning and financial support to dealers and distributors in four regions – Ford Middle East, Caribbean and Central America, Sub-Saharan Africa and Asia-Pacific.