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The GFED flagged off from Bangalore.
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 Endeavour Goes on Coffee Trail in India

DATE: Will be calculated from "Release Start Date" field.

CHENNAI, India — It had all the classic ingredients of a heady brew. With just the right amount of fun, adventure, coffee and a great companion in the Ford Endeavour, Ford India’s ‘Great Ford Endeavour Drive (GFED)’ was an irresistible experience for media.
The drive, which was flagged off by Sriram Padmanabhan , general manager, Marketing, took the participating consumer media along open highways, the twisting and turning roads of the picturesque Western Ghats – a spectacular mountain range along the western coast of India – and led them to serene Coorg, the heartland of India’s coffee plantations.
“Marrying the passion for coffee with the passion for off-roading, the GFED Coorg Edition brings Ford’s premium SUV Endeavour to the wilderness of a coffee plantation; an environment in which the SUV is naturally comfortable and can show off its off-road true blue SUV characteristics,” said Padmanabhan. “We wanted the participants to enjoy the experience and showcase the capable off-roader the Endeavour is.”
While experiencing the mighty SUV’s amazing driving comfort and wonderful handling on the long winding highways from Bangalore, the participants also had a chance to appreciate the process of preparing coffee from seed to bean and finally to the cup — thanks to input from Sandalkad coffee estate owner Faisal Bhatkal and coffee connoisseur Sahil Jatana.
Jatana, founder of blog CoffeeCoach.in, was roped in by Ford India to share his experience and insights on the fine art of roasting and brewing coffee on the second morning. Through the coffee estate, Jatana demonstrated three distinct styles of coffee brewing — French Press, coffee in a Mocca pot (first espresso and then cappuccino) and south Indian filter in three pit stops. For Jatana, this was a unique experience in itself as he had to brew on a stove, without electricity.
The rich and strong aroma of Arabica coffee — another specialty of Coorg – came alive as the participants enjoyed its rich flavours. They also had a taste of what is reputedly the world’s most expensive coffee — the Kopi Luwak, making the morning even more memorable.
“This was a wonderful opportunity to show the nuances of roasting and brewing coffee and I’m sure the participants enjoyed the experience and the taste to the brim,” a delighted Jatana said. 
Throughout the 600-km drive, the journalists had the opportunity to drive and familiarise themselves with the capabilities and features of the SUV. Equipped with a command seating position for the driver, the Endeavour offers four wheel drive on the fly to tackle any type of terrain, class-leading space and a touch enabled GPS-based SATNAV system and in-car entertainment. This came in especially handy in the dense forest trails where a few sections were tough to maneuver through as the soil was moist and ground slippery due to rain.
Under the hood, the SUV offers a best-in-class 3.0L Duratorq TDCi diesel engine delivering 380 NM of earth biting torque and 156 PS of brute power that makes it the perfect companion for the hills or any off-road adventure.
Journalists from publications NDTV Profit, ET Travel, PaintedStork.com, and India Today Travel Plus who participated in the drive were equally impressed.
“This was a superb experience. The coffee workshops were brilliant and it was all made possible because of the fantastic Endeavour SUV!” said Nimisha Tiwari of ET Travel.
Excitement and exploration are the two main features of the Great Ford Endeavour Drive which is offered in two formats, In City — where a mud track is created to showcase the off-road capabilities of the SUV and an on-road Out of City drive like Coorg. Earlier editions of the Great Ford Endeavour Drive have been held in Ahmedabad, Bangalore, Chandigarh, Delhi and Mumbai.
 
Ford Endeavours make their way through the densely forested terrain of Coorg.
GFED publicity brochure in the shape of a coffee cupGFED publicity brochure in the shape of a coffee cup.
Coffee connoisseur Sahil Jatana brews some great tasting coffee, on a stove.
 

The journalists taking a coffee break midway through the drive.

 

  

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11/21/2012 1:50 AM