DEARBORN - Ford employees are encouraged to join Warriors in Pink (WIP) in the fight against breast cancer by attending Warriors in Pink Day at World Headquarters (WHQ) from 11 a.m. to 1 p.m. on Thursday, May 9.
The event is a prelude to the Susan G. Komen Detroit Race for the Cure, which will take place on Saturday, May 18, in downtown Detroit.
“This is an important opportunity to show support for employees battling breast cancer and demonstrate the level of commitment that Ford has on their behalf to fight the disease,” said Tracy Magee, manager, Primary Brand Experiential Marketing, noting that over the past 19 years Ford has dedicated more than $120 million to the breast cancer cause.
Warriors in Pink Day is designed to generate support for breast cancer awareness and boost participation in the upcoming Detroit race.
“To a certain extent, breast cancer affects everyone – whether you’re actually battling it yourself or supporting a friend or family member who has been diagnosed with it,” said Magee. “It is a disease that we can all rally behind and try to eradicate.”
Employees interested in registering to participate in the Detroit Race for the Cure have until May 16 to do so online at http://www.karmanoscancer.org/KomenDetroit/onlinereg.aspx.
Warriors in Pink Day at WHQ promises to be an upbeat event featuring WIP drummers and a variety of activities. Employees will have an opportunity to get spray tattoos of their favorite WIP symbols, have their photo taken in front of a WIP backdrop, bid on gift baskets and write messages of courage for patients receiving breast cancer treatment at the Karmanos Cancer Center in Detroit.
WIP merchandise will also be on sale.
“Our Warriors in Pink apparel is a very tangible way for people to help fight breast cancer since 100 percent of the net proceeds from the sale of wear and gear go directly to support breast cancer charities,” said Magee.
Since Ford began selling WIP merchandise in 2006, the initiative has raised nearly $4.3 million in donations.
Last year, Ford expanded the group of charities supported by the sale of WIP apparel. In addition to Susan G. Komen for the Cure®, WIP also supports the Dr. Susan Love Research Foundation; the Pink Fund, which provides financial aid in the form of direct bill payment on behalf of breast cancer patients in active treatment; and the Young Survival Coalition, which focuses on support, education and empowerment of younger women facing breast cancer.
Warriors in Pink Day will be hosted by WDIV-TV Detroit personality Ashlee Baracy, whose mother is a breast cancer survivor. At noon, Baracy will kick off a short program, which includes presentations from Maureen Meldrum from Karmanos and Nick Smither, Ford’s chief information officer and executive champion for the Detroit Race for The Cure.
Following the speakers, Baracy will lead employees in a symbolic walk around WHQ.
“Our goal is to bring a piece the race day experience to employees for a short time during their work day and encourage everyone to join us in supporting this very important cause,” said Magee.