CHONGQING, China — Changan Ford Mazda Auto (CFMA) met with key opinion leaders (KOL) from influential Chinese media in Chongqing to generate excitement around the all-new EcoSport just days before the Guangzhou Auto Show at which the company announced the pre-sale of the compact SUV in China.
The EcoSport KOL Communication event was attended by 12 KOLs from 11 print and one online media based in Beijing, Shanghai and Guangzhou.
KOLs were welcomed by Wesley Liu, general manager of Changan Ford Sales Company, who also shared the coming background of EcoSport, the proof for EcoSport as a global car to these media KOLs.
In order to promote the vehicle by firstly winning the media influencers’ hearts, Chen Xu and Jason Liu, deputy general managers of Changan Ford Sales Company, detailed the company’s insights on the compact SUV segment, shared EcoSport positioning strategy and key Why-buys during the session.
With the latest One Ford global vehicle on display, set against a three-dimensional image of the city view, reporters were able to understand EcoSport and its marketing strategy more comprehensively.
“Ford EcoSport is a promising product that will be conducive to the growth of Changan Ford. Its introduction perfectly meets current customers’ needs,” said Wu Weiqiang from China Youth Daily.
Wu’s line was echoed by I auto’s Wei Jinqiao, who believes the pricing strategy will be crucial to EcoSport’s success in China.
“Ford EcoSport offers strong product values while pricing will be the key,” Wei said.
CFMA announced the pre-sale of EcoSport on the 2012 Auto Guangzhou opened on the November 22nd, while Ford’s other well-acclaimed SUV product — Kuga, announced its pre-sale price at the show.