DEARBORN – Sales of Ford F-150 with EcoBoost® – launched less than three years ago – have already topped 400,000 units in the United States.
“Ford is delivering great fuel economy across our lineup, from EcoBoost in our F-150 and 15 other vehicles to our electrified vehicles,” says Doug Scott, Ford truck group marketing manager. “Fuel economy is the No. 1 unmet need for truck customers, which is why the F-150 EcoBoost’s leading combination of fuel economy and capability is resonating so well.”
F-150 EcoBoost helped F-Series surpass 60,000 sales in October, the sixth-straight month it achieved this milestone – and the first time since the period of April through September 2006. This includes outselling the nearest competitor in the western United States by 67 percent, where the housing and technology industries are driving truck sales and where EcoBoost technology is proving particularly popular.
In the U.S. northwest, F-150 customers choose EcoBoost 45 percent of the time compared to the national average of 38 percent. Oregon and Washington – the second- and third-fastest growing states, respectively, according to a June CNN Money report – are key markets for F-150 EcoBoost sales.
Outsaving Toyota, Tesla
Ford’s strategy to deliver fuel-saving technology across its lineup is helping customers conserve at the pump, with F-150 owners making a big dent in gasoline usage.
In fact, F-150 EcoBoost owners collectively are saving an estimated 45 million gallons of gas annually, while out-towing competitive trucks of similar vintage by at least 1,000 pounds. This estimated 45 million gallon savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the U.S. through October, and assumes these electrified vehicles use no gasoline, replace the same number of 2010 F-150 V8 4x4 trucks and drive 15,000 miles per year.
Estimated fuel savings are based on the EPA-estimated combined ratings for 2011-13 F-150 EcoBoost models and for the same mix of 5.4-liter V8-equipped 2010 F-150 models, across 400,000 units and 15,000 miles of driving a year. F-150 EcoBoost sales are comprised mostly of 4x4 trucks with EPA-estimated ratings of 15 mpg city and 17 mpg combined, and a smaller percentage of 4x2 trucks with EPA-estimated ratings of 16 mpg city and 18 mpg combined. Ford has had success transitioning many customers to the new EcoBoost offering.
“F-150 EcoBoost is a great example of how our customers save at the pump while outworking the competition,” says Scott.
Ford recently celebrated the 2-millionth EcoBoost engine produced globally since the 2009 launch of the engine line. Growing customer demand for EcoBoost-powered vehicles in major markets worldwide is driving engine production higher. Factory output now averages more than 100,000 engines per month, up from 65,000 units in 2012.
“Ford EcoBoost can deliver great performance and lower fuel bills, a recipe that is proving incredibly popular with consumers around the world,” says Joe Bakaj, vice president, powertrain engineering for Ford. “EcoBoost engines are attracting new customers to the Ford brand every day, and our plants are working hard to keep up with demand.”
EcoBoost technology combines smaller overall size with turbocharging, direct injection and variable valve timing to bring customers outstanding performance and fuel economy. This year, EcoBoost will be available on more than 90 percent of North American nameplates, rising to 95 percent by 2015.
Editor’s note: Toyota and Tesla have sold or registered a total of 42,642 plug-in electrified vehicles in the U.S.