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DEARBORN – While winning races and championships is the yearly goal at Ford Racing, another major point of emphasis this season was “boosting” the visibility of EcoBoost, Ford’s latest engine technology for its global production vehicles.
As a result, teams from the Ford motorsport program around the world competed at different points in the season with a special white, black and blue EcoBoost livery.
Drivers and teams from the World Rally Championship, National Hot Rod Association, NASCAR, China Touring Car Championship, Best in the Desert Racing Association, Australian V8 Supercar Championship Series, Rally America, Grand-Am Continental Tire Sports Car Challenge, and Formula Ford Series were all represented.
Some of the drivers who carried the EcoBoost colors included Jari-Matti Latvala and Petter Solberg (WRC), Matt Kenseth, Carl Edwards and Ricky Stenhouse Jr. (NASCAR), Bob Tasca III (NHRA), Rainey He and Fan Gaoxiang (CTCC) and Steve LaRoza (BITD).
Ford research taken since the beginning of the motorsport initiative clearly shows that race fans have a higher familiarity and more favorable opinion of Ford EcoBoost than the general market population.
“Ford’s heritage in global motorsport has served as the ideal platform to promote Ford EcoBoost to enthusiasts globally,” said Jamie Allison, director, Ford Racing. “We have seen an increase in awareness of EcoBoost among race fans and given the expanded availability of Ford EcoBoost in our line-up globally, this was an effective outreach of our exciting technology.”
What is Ford EcoBoost?
Ford EcoBoost, which uses turbocharging and direct gasoline injection to boost engine output, reduce emissions and improve fuel efficiency by as much as 20 percent, made its debut in the marketplace in 2009 in the Ford Taurus SHO. Since its debut, the engines have beaten Ford sales expectations, brought younger, more affluent customers to the brand and returned some of the highest customer satisfaction numbers the company has ever received.
Ford plans to offer EcoBoost engines in 11 vehicles in 2012, up from seven in 2011, and tripling the capacity of EcoBoost-equipped Ford vehicles. Expanded availability in high-volume nameplates helps make fuel economy more affordable for hundreds of thousands of drivers.
There were a record 127,683 EcoBoost-equipped vehicles sold by Ford in 2011.
EcoBoost engines are available worldwide on Ford vehicles, including:
EcoBoost engines are a key element of the power of choice Ford offers buyers seeking fuel-efficient solutions. From EcoBoost to hybrids and from plug-in hybrids to full electric vehicles, this year Ford will offer nine vehicles reaching an anticipated 40 mpg or more.
By 2013, Ford plans to offer an EcoBoost engine in up to 90 percent of its North American nameplates, supporting global sales of 1.5 million EcoBoost-powered vehicles per year