BANGKOK – Iconic Ford images were on display as dealers across Export and Growth’s (E&G) Asia-Pacific region created Ford Heritage Month to celebrate the 110th anniversary of the founding of Ford Motor Company and the 150th anniversary of the birth of Henry Ford.
In commemoration of the dual anniversaries and to draw attention to the company’s heritage, dealers in 21 markets transformed their showrooms into a Ford history exhibition space, where customers could visit the early days of the company and learn about how Henry Ford built a global car company starting with a dream, $28,000 in cash, some blue prints and tools.
Classic cars and trucks were on display, and dealers decorated their businesses with photos of Henry Ford and the 150th anniversary logo. Some dealers even prepared elaborate birthday cakes to help celebrate Henry Ford’s success at “Opening the Highways to all Mankind,” fulfilling his vision of making high-quality and reliable vehicles that were affordable for the average family, so everyone could enjoy the freedom of mobility.
“Today the Ford oval is one of the most-recognized symbols in the world, and we are now growing business in more than 120 countries,” said David Westerman, regional director, Asia Pacific, Ford Export and Growth.
“However in terms of the basics, not much has changed since Ford’s humble beginnings – we still design innovative vehicles at the best value, hold customer satisfaction as our number one priority and believe our people are our greatest asset as we get ready to serve customers for another 110 years,” Westerman added.
Henry Ford’s introduction of the automobile into the mass market transformed agricultural economies in the United States and around the world into prosperous industrial and urban economies.
The Heritage Month celebrations generated extensive media coverage – print, online, television and radio – across the Asia-Pacific region, with Cambodia alone accounting for 45 news reports, in addition to 31 in Nepal and 15 in Malaysia.
To see an interactive timeline of Henry Ford’s life and information about efforts to preserve his legacy, go to henryford150.com.