BANGKOK, Thailand — The all-new Ford Focus makes its ASEAN debut at the 33rd Bangkok International Motor Show, setting a new standard in this region with its unmatched combination of smart technologies, outstanding fuel economy, expressive design, responsive performance and high levels of craftsmanship and occupant safety.
The dynamic Ford Focus will go on sale in the region later this year and will be produced at Ford’s new USD 450-million, state-of-the-art manufacturing facility in Rayong, which will supply the entire ASEAN region as well as other export markets.
A key element of the Ford product portfolio in ASEAN, the all-new Focus has been expanded to include new high-series Titanium+ and Sport+ variants that offer luxury levels of convenience and comfort. The Candy Red five-door hatchback and the Ingot Silver four-door sedan on the Ford stand will give customers a close-up look at this top-notch series.
Distinguished by its sleek and sporty design, the new Focus is packed with more affordable smart technologies and features than ever in this segment.
“The all-new Focus represents the strengths and benefits of our global One Ford strategy in serving our customers across the region,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “We’ve gone further in every aspect of this next-generation vehicle to give our customers quality, fuel efficiency, safety and smart technology beyond their expectations.”
Developed in Europe, sold around the world
With over 10 million units sold since its introduction in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.
Following an unprecedented global development program under the company’s One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors. The all-new Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.
Developed in Europe, for sale in over 120 markets worldwide with 80 per cent parts commonality, the all-new Ford Focus is the hero model created from Ford’s new global C-car platform, which will underpin at least 10 vehicles around the world and account for two million units of annual production.
“The all-new Ford Focus is the next of eight vehicles that we will bring to ASEAN by mid-decade, continuing the successful, product-led transformation of our business,” said Peter Fleet, president, Ford ASEAN. “The all-new Ford Focus will expand our appeal to a whole new generation of consumers across this region.”
A smart Focus
The global scale of Ford’s C-car program makes additional technologies and features more economically viable for cars in this segment. This exceptional technology investment is aimed at ensuring the all-new Focus offers customers an exciting spread of advanced features generally found only in larger, more expensive vehicles.
Leading the way is Ford SYNC® which provides hands-free, voice-activated in-car connectivity. This award-winning system allows customers to connect almost any mobile phone or digital media player to their all-new Focus via Bluetooth® and USB connection respectively. The driver is able to make calls or play his or her favourite music via voice commands and a steering wheel-mounted control, all the time with eyes on the road and hands on the wheel.
The all-new Focus also offers an array of smart features that assist the driver, many of which are a first in the segment, with some being first in market for ASEAN:
· Active Park Assist: With the touch of a button, the All-New Focus driver can parallel park easily – totally hands-free. This nifty system uses sensors around the Focus to help identify a feasible spot then steer the car into the space. The driver controls the accelerator, brake and gears.
· Active City Stop: This collision-mitigation system monitors the road ahead for stationary traffic and then brakes automatically if its sensors detect the car in front has stopped unexpectedly.
· Blind Spot Information System (BLIS): When a vehicle enters the all-new Focus’ blind spot, an orange light appears in the corresponding side mirror as a caution. Likewise when backing out of a parking spot with limited visibility, BLIS can warn the driver of impending traffic from either side of the Focus.
· Smart Keyless Entry: This feature enables the new Focus customer to lock or unlock the driver’s door without taking the key out of a bag or a pocket. Sensors around the car detect the presence of the key fob and lock or unlock the door when the driver grabs the door handle.
· Ford Power Start: The engine can be turned on simply by pushing the Ford Power Start button while holding the clutch down (or brake pedal on an automatic). There is no need to insert a key into the ignition. The all-new Focus will start as long as the key fob is in the cabin.
To make life on the road even easier, the all-new Focus comes with dual-zone electronic air-conditioning, rain-sensing wipers, automatic headlamps, cruise control, powered sunroof and an innovative auto-dimming rear view mirror that automatically detects headlight glare and switches to a dimmed setting.
A green Focus
The all-new Focus features a completely new Duratec 2.0-litre Ti-VCT GDi engine that combines high-pressure gasoline direct injection (GDi) and twin independent variable camshaft timing (Ti-VCT) for enhanced performance and fuel efficiency. Delivering 170PS of power and 200Nm of torque, the engine boasts almost 20 per cent more power than the previous Focus 2.0-litre unit while delivering a significant improvement in fuel economy.
This 2.0-litre four-cylinder engine is mated with the latest six-speed Ford PowerShift automatic transmission. A high-efficiency dual dry-clutch design, this advanced transmission is also offered with SelectShift Automatic™ functionality, allowing drivers to manually control gear selection.
A second powertrain comes in the form of a Duratec 1.6-litre Ti-VCT engine that serves up 125PS of power and 159Nm of torque at outstanding fuel efficiency. This engine can be matched to either the six-speed Ford PowerShift automatic transmission or a five-speed manual transmission.
The four-door sedan has a drag coefficient as low as 0.295, thanks to a streamlined shape and a steeply raked windshield. These design details combine with the Active Grille Shutter system – which uses vents to automatically control airflow through the grille to the cooling system and engine – to significantly reduce drag and help reduce Focus wind noise at speed while contributing to improved fuel efficiency.
A quality Focus
Both the all-new Focus four-door sedan and five-door hatchback models share a sporty character, reflecting Ford’s acclaimed kinetic design form language. With a striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus signals the rewarding experience awaiting a driver.
The dynamic quality of the new Focus’ exterior is reinforced by the distinctive design inside, featuring a modern, cockpit-style interior with a stylish centre console.
This space combines functionality with outstanding craftsmanship. Bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel, and superior trim materials unite to give occupants a premium-class experience.
Noise, vibration and harshness (NVH) levels have been reduced and driving dynamics improved by the increased stiffness of the body structure, which is 30 per cent more rigid than the previous Focus model.
The all-new Focus raises the benchmark to target class-leading driving quality, blending communicative steering with significantly improved ride quality. The car’s chassis design is complemented by a new electric power-assisted steering (EPAS) system that has been carefully tuned to deliver precise response at highway speeds while remaining light and manoeuvrable at lower speeds for ease of parking.
Ford engineers have enhanced Focus’ cornering agility and stability with the introduction of an advanced Torque Vectoring Control system, which is fitted as standard equipment.
The system behaves like a limited-slip differential to constantly balance distribution of torque between the driven front wheels, which results in reduced understeer, improved traction and better turn-in. This technology has, up to now, typically only been available on premium sports vehicles.
A safe Focus
The all-new Focus was designed to exceed global safety standards for occupant and pedestrian protection.
High-strength steels comprise 55 per cent of Focus’ exceptionally strong and light body shell, with ultra-high-strength and boron steels making up more than 26 per cent of the skeletal structure. These advanced materials help Focus meet crash regulations across world markets while minimizing the vehicle’s weight and contributing to fuel economy.
Passive safety features include a new generation of advanced airbag restraint systems with driver and front passenger airbags, side front airbags and segment-exclusive side curtain airbags for front- and rear-seat occupants.
The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a “pocket” to help lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Innovative side airbags feature unique shoulder vents that stay open and reduce pressure for smaller occupants who typically benefit from reduced forces.
The all-new Ford Focus also features a comprehensive suite of advanced active safety technologies to help the driver maintain safe control of the vehicle and avoid collision situations.
A state-of-the-art Electronic Stability Program system is at the heart of many of the active safety features, and uses intelligent logic to monitor the vehicle’s progress and apply effective – and often imperceptible – intervention when required. The system incorporates Emergency Brake Assist, Hill Launch Assist and Anti-Lock Brake System which includes Electronic Brakeforce Distribution.
“The all-new Ford Focus will offer customers an unbeatable combination of first-in-class smart technology and best-in-class fuel economy,” said Fleet. “And like every Focus before, it will offer a tremendous fun-to-drive experience.”