PORTLAND - This past Tuesday, the 2013 Ford Taurus, Flex and Mustang media program kicked off in Portland, Ore. Nearly 80 journalists joined Ford for the first of two waves of the drive event, which included the time behind the wheels of the new Taurus, Flex and Mustang.
At the program, media had the opportunity to drive the Ford Taurus V6, Taurus SHO, Ford Flex EcoBoost and Ford Flex V6 on a variety of roads. With unexpected snow storms on sections of the route, journalists also were able to experience the benefits of the all-wheel-drive system in the Flex and Taurus on the snow-covered roads outside of the city. The same group of media also spent time driving the new Mustang.
During the program, attendees also were able to experience the improvements the company has developed for the MyFord Touch system.
Overall, media had high praise for Ford’s all-wheel drive system and the level of confidence it provided them behind the wheel. The level of quietness, comfort, material craftsmanship and overall spaciousness in the Taurus and Flex also received high marks.
Below are some examples of coverage the vehicles have received from journalists attending the drive event.
(Car Connection) How can so many people still not see the beauty in the Flex? The boxy Ford Flex wagon isn't just fashionable; it would be on our shortlist of best vehicles to take on a cross-country trip; and for carrying six adults out for the evening; and for busy moms; and for all of an afternoon's ill-advised IKEA purchases.
(LA Car.com) When it comes to setting trends, it seems like all roads start from California. The hot rod culture, import tuners, skateboards, freeways, gourmet food trucks, casual fashion culture, and of course, all the innovations that came out of Silicon Valley—including the Cupertino, California-based Apple Inc. Virtually every car company has a design studio based in California. Such is the reputation of the state as a spawning ground for creativity. When the Beetle first came to the States, it was Californians that first fell for the love bug. The same was true for the little imports that first crossed the Pacific Rim. So it speaks volumes that California accounts for roughly 20 percent of all Ford Flex sales.
Pony Performance Democratized: Wider Availability of Track Packages, Recaro Seats Broadens Appeal (Motor Trend)
Ford's Mustang has been answering the cry "power to the people" for nearly a half-century, and this year that power dosage inches up another eight ponies in the GT, but that's not important -- anyone who says they can feel it is all bluster. What's really cool about the 2013 Mustang -- apart from its new exterior lighting -- is that formerly exclusive high-performance hardware reserved for certain hard-core racer versions is now available on civilian models.
First Drive: 2013 Ford Taurus (Automobile Magazine)
It has only been two years since Ford introduced the current generation of the Taurus sedan, yet the car is already receiving a thorough makeover. That's early for a refresh in the auto industry, but Taurus sales were down last year (when overall car sales were up), so it may have been prudent for Ford to accelerate the normal timetable. Thus, the 2013 Taurus is arriving early, bringing with it a wide range of upgrades.
(Kicking Tires) Last Thursday morning, Al Roker crooned about summerlike temperatures across the country: 82 degrees in Washington, D.C., 72 in Chicago, 67 in Minneapolis. NBC’s telecast then segued to the local forecast: Forties and rain on Thursday, Friday, Saturday. Not the choicest weather to drive a Ford Mustang, but we gave it a go anyhow. Ford revamped its iconic pony car for 2013, adding a few horses to the 5.0-liter V-8 GT and tweaking the whole lineup’s appearance. V-6 and V-8 coupes and convertibles are on sale now, as is the V-8 Mustang Boss 302 coupe.
(Popular Mechanics) Any muscle car enthusiast worth his salt knows that the 2013 Ford Mustang Shelby GT500's is the fastest ever factory-built 'Stang, with a 200 mph terminal velocity. But Ford's new "Track Apps" feature offers a different way to analyze the ever-expanding performance parameters of the Pony car lineup.
(Motor Trend) Ford has something to prove with its 2013 Taurus SHO: that it listens to us lead-footed car critics. Since its introduction (and that of its Lincoln sister, the MKS EcoBoost), we have been carping about the brakes, which felt squishy and were poorly matched to the rip-snorting twin-turbo engine whose ample thrust they were designed to reverse.