BRENTWOOD, England - Ford is celebrating a double victory at the Scottish Car of the Year awards, where Fiesta ST took Best Hot Hatch title and Ford’s MyKey technology was judged Innovation of the Year.
Alisdair Suttie, Association of Scottish Motoring Writers president, praised the Ford Fiesta ST which triumphed in the awards’ most hotly contested category.
“Buyers of affordable ‘pocket rockets’ are spoiled for choice these days, with power and fuel economy light years better than ever before,” said Alisdair. “Our winner is not the most powerful of the shortlisted cars but its ease of driving and superb chassis won over the judges.”
Powered by a 180PS, 1.6-litre EcoBoost petrol engine, the Ford Fiesta ST is capable of 0-62mph in 6.9 seconds and has a top speed of 139mph.Available from only £16,995, it offers performance-tuned steering, suspension and brakes, Recaro sports seats as well as Ford MyKey as standard.
The Scottish Car of the Year judges were impressed by Ford’s MyKey, an industry-first technology which allows parents to programme a key for younger drivers that limits their top speed, reduces maximum radio volume, disables the radio until seat belts are fastened and prevents deactivation of driver assistance and safety technologies.
“Picking a winner for this year’s innovation category was harder than ever as car makers offer ever more intelligent solutions to life’s ups and downs,” said Alisdair. “However, our judges were bowled over by the simplicity, ease and inventiveness of this thoroughly deserved award winner.”
Danny Bell, Ford Britain’s district manager for Scotland, said: “It is always a great pleasure to accept awards here in Scotland, especially when they champion automotive innovation and vehicle appeal as strongly as the 2013 Scottish Car of the Year awards do. The Ford Britain team joins me in thanking the Association of Scottish Motoring Writers for this recognition.”