BRENTWOOD, England – Ford dealers from across the UK recently attended the company's first UK technology conference to be updated on industry trends and the latest features in Ford vehicles.
Over 130 Ford dealer managers and IT visited the Henry Ford College in Loughborough, England to meet automotive and consumer technology suppliers plus industry professionals such as Google and Microsoft.
One of the latest advancements is Ford SYNC – an easy-to-use in-car connectivity programme that allows hands-free calls and control of music and other functions with simple voice commands.
Daniel Sumner, Microsoft platform developer who worked on the Ford SYNC project, said: "The future of relationships with customers revolves around trends including natural, rather than forced, interaction and the rise of social networking. As a result, information needs to be distributed via real-time, enjoyable experiences."
Anthony Ireson, Ford Britain dealer operations director, said: "Ford's first dealer technology conference proved a great success. The theatre presentations and supplier interaction were inspiring and very well received by our dealer network – enlightening many of them in the latest automotive and consumer technology."
Brian Hendy, chairman, Hendy Group agreed: "This unique event was fascinating – there are advantages for us all to structure our sales and marketing strategies around new technology in years to come."