MANILA, Philippines — Ford Philippines is filling the month of May with a number of engaging initiatives that are helping to highlight safety, including a “Ford Baby Shower” for mom bloggers, and more recently “Daddy Day Out” workshop for fathers in the media corps.
The workshop gave young fathers and fathers-to-be a chance to experience and empathize with their wives using they Ford “Empathy Suit”, or Pregnancy Suit, along with the sharing of useful tips to help them keep their wives comfortable and safe along the nine-month journey.
The gentlemen were asked to walk around, experience stepping in and out of the all-new Ford Focus and observe the changes and restrictions that happen when wearing the Pregnancy Suit. The suit features belly weight inserts, a six-pound pouch that applies pressure to the bladder, and compartments for water and ball bearings that mimic mild fetal kicking.
“Ford listens to all of our customers’ needs and requirements in a vehicle, including expecting mothers, and safety is always a top priority. The Ford Pregnancy Suit is a great asset to showcase how Ford uses smart technology to build high quality vehicles,” said Anika Salceda-Wycoco, communications manager, Ford Philippines.
This exercise proved to be surprisingly tough for a lot of the media dads, who quickly realized the challenges for a woman when she is busy doing errands when expecting, especially when driving.
"Ford's Daddy's Day Out was a definite eye-opener for me. Often, we men take for granted the challenges a pregnant woman has to face. The Empathy Belly pregnancy simulator demonstrates that even the simplest things, like putting on a seatbelt or getting into a car or even just walking, isn't as easy when you've got a 7-month old life in your tummy. Children, go hug your mothers, and be good to them. Fathers, take your child's mother out on a date. Make it classy. She deserves it," says Karlo Samson (HWM Magazine).
The Pregnancy Suit was used by Ford engineers and designers to be able to experience and understand the driving constraints women face while pregnant and prompted them to make necessary design changes in Ford vehicles like the all-new Ford Focus to benefit expectant mothers.
Such changes include the position of the walk off, height of the roof, design and comfort of the seat holster and the positioning of the steering wheel.
“Of course, the Ford Daddy Day Out goes beyond just pointing out the design and engineering advantages of their vehicles such as the Focus. The month of May is christened as Road Safety Awareness Month, so Ford has devised safety tips for fathers-to-be”, says Uly Ang (Philippine Star).
"Ford's brilliant Empathy Suit perfectly captures the physical changes a woman undergoes during pregnancy -- particularly in her last month -- and is an invaluable tool for Ford to design their vehicles with even mobility-restricted, weight-challenged expectant mothers in mind,” says Steven Yu (Business World).
“Their unique Daddy-Day-Out experience not only made me appreciate how Ford goes the extra mile for their customers; but also the often-overlooked sacrifices our wives go through just to carry our priceless cargo to full term, and bring forth yet another generation of Ford babies to this world. If that's not going further, I don't know what is,” added Yu.