Ford Driving Skills for Life, the free, advanced driving skills program for novice drivers, is launching its second decade in 2014 with an expanded reach and mission as it continues to address dangerous trends and challenges faced by teens and other new drivers.
“Over the last 10 years we have taken pride in our ability to adjust the curriculum to keep up with the constantly changing world awaiting teens and other new drivers,” said Jim Graham, manager, Ford Driving Skills for Life. “We listen to the needs and concerns of teen drivers, and modify the program to keep it fresh and relevant.”
This year Ford Driving Skills for Life will continue to reinforce the importance of “hands on the wheel, eyes on the road” while driving. A new element in the curriculum is designed to warn of the dangerous new trend of taking mobile self-portraits while behind the wheel, known as driving selfies. The hands-on portion of the program will demonstrate the distraction created by taking selfies while driving on a closed course. The online portion will also explain the risks associated with taking driving selfies.
As part of its ongoing commitment to vehicle safety and in recognition of April being National Distracted Driving Awareness Month, Ford is reminding drivers that any activity that diverts attention from the task of driving should be avoided.