NEW DELHI, India — Chandigarh just got a little safer.
Ford India last weekend hosted its first special session of Driving Skills for Life (DSFL) to introduce safe, economic and eco-friendly driving skills to the Chandigarh Traffic Police.
The session further extended the involvement of India’s traffic police in DSFL, following participation from the Chennai and Delhi traffic police.
The latest session was inaugurated by Chandigarh Inspector General of Police, P.K. Srivastava, Deputy Inspector General Alok Kumar and Deeptie Sethi, Head of Communications, Ford India. More than 60 members of the Chandigarh Traffic Police attended the event.
“We appreciate this commendable initiative by Ford India to work towards improvement in road safety in the country and are happy to be associated with the program,” Srivastava said.
Ford India also used the DSFL session to launch ‘First Gear,’ a must-have handbook that incorporates handy tips on how to choose your car, how to become a safe driver and more, for first time car buyers. Ford also introduced to the people of Chandigarh its new ‘I Pledge to Drive Safe’ social media campaign.
Through the online campaign, Chandigarh drivers were invited to take their pledges and take a step towards making Indian roads safer. The pledge also has an application which allows interested drivers to ‘raise their hands’ to enroll in DSFL and Ford India will aim to conduct sessions for them.
The campaign, which has been live on Ford India’s Facebook page for a week, has already seen over 1,200 passionate road safety crusaders sign up and taking the pledge and over 150 ‘hands raised’ to become more responsible drivers.
“The pledge campaign showcases Ford India’s commitment to the cause and can help make Chandigarh a road-safe city,” Srivastava said.
After the media event, attended by more than 20 journalists, over 60 uniformed traffic police took the DSFL session and had several questions that were answered by Mohit Gautam, the trainer from Ford India. They were also given a practical training session at the ‘Traffic Park,’ built to educate the public on traffic rules and road safety by Chandigarh police. Most of the officers found the training useful and the force has shown interest in having more sessions at Chandigarh in the coming months.
Highlighting the need to curb road fatalities and highlighting safety measures while driving, Ford’s Sethi said that, “We have always considered it our responsibility not just to produce safer cars, but also to ensure we do all we can to encourage responsible driving. India has one of the highest motor vehicle injury and fatality rates in the world and we believe inculcating driving skills that make you safe, economic and eco-friendly, through program such as DSFL can help improve the situation.”
This year, Ford India, leveraging its expanding dealership network, aims to take DSFL to Tier II cities -- including Ajmer, Rajkot, Guwahati, Jaipur and Mehsana -- while continuing its focus on key markets such as Delhi, Mumbai, Chennai, Bangalore and Chandigarh.
Ford trainers take the traffic police through the practical session of DSFL.
Ford gave the Chandigarh Traffic Police tips on safer, economic, and eco-friendly driving.