NEW DELHI, India — The Ford pavilion at the 12th Auto Expo was abuzz with visitors, who gathered in large numbers, to experience the attractive and exciting 2014 lineup of Ford vehicles.
Taking center stage at the five-day auto show was the Ford Figo Concept, which blends state-of-the art, premium design with smart technology, aimed squarely at redefining customer expectations in India and other emerging markets. The Figo Concept is Ford’s vision for an all-new global compact car, offering advanced technology and clever design to customers around the world.
The concept vehicle was unveiled on Feb 3, just two days ahead of the Auto Expo, by Kumar Galhotra, vice president of Engineering, Global Product Development, Ford Motor Company, along with Nigel Harris, president, Ford India, and Vinay Piparsania, executive director, Marketing, Sales & Service, Ford India. The successful unveiling of the Ford Figo Concept helped generate tremendous public interest during the expo.
The Figo Concept has been recognized as one of the best global unveils at this year’s auto show, including a top honor from reputed media house NDTV that adjudged Ford’s new B-segment car as the best concept vehicle. India’s largest circulated financial daily, The Economic Times, called the Figo Concept a “showstopper”.
The Auto Expo also emerged as a perfect platform for Ford to offer customers a glimpse of the soon-to-be-launched 2014 Ford Fiesta. Combining striking looks and upgraded technology that enables drivers to remain connected while on the road, the 2014 Ford Fiesta is a bold update to the popular Ford nameplate. Bringing this technologically advanced product to the Indian market is in line with Ford’s commitment to bring exciting global products to this promising and dynamic market.
Besides the Figo Concept and 2014 Ford Fiesta, visitors at the show were also greeted by a full display of Ford vehicles for India, with the Ford Figo, Ford Classic, Ford EcoSport and Ford Endeavour presenting Ford’s latest look and feel for 2014. Lively and interactive activities that demonstrated Ford’s green, safe and smart technologies also helped draw crowds to the Ford pavilion.
Ford drove discussions on social media as well, with the Ford Figo Concept becoming one of the most talked about vehicles within moments of its presentation. The Auto Expo saw 70 new vehicle unveilings within a span of two days, but Ford dominated social media with its striking products and engaging pavilion. A whopping 30,000 people were talking about Ford every day on average throughout the course of the show and the Ford hashtag for the auto show, #FordAE2014, garnered 11,481 mentions. Regular updates on different social media platforms from the pavilion kept people engaged, adding scores of new fans for the Ford community.
Ford’s participation at the Auto Expo did not only help showcase their various product offerings for 2014, it also testified to the company’s unfaltering commitment to the Indian market, which remains a crucial part of Ford’s global expansion strategy.
Click here to watch the unveiling of the Figo Concept and other videos on Ford’s participation at the 12th Auto Expo.