DEARBORN - “Sales were propelled higher again in August by the consumer,” said Ford U.S. Sales Analyst Erich Merkle, referring to the company’s robust August retail sales figures, which surged to their highest levels since 2006.
Ford’s August U.S. retail sales increased 20 percent over last year with growth across all vehicle segments.
“In the past Ford was only able to participate in the post-recession recovery on the truck front,” said Merkle. “We’re now participating in all vehicle segments. We’re seeing incredible growth in full-size pickup trucks, but we’re also seeing really strong demand as it relates to cars and utilities. The full portfolio is participating in this recovery.”
U.S. retail car sales were up 15 percent. Utilities were up 16 percent, and trucks were up 30 percent.
“There isn’t any segment where we’re not seeing demand,” said Merkle. “And the demand is particularly hot for our newest products, which is very encouraging.”
Fusion had its best-ever August sales, up 14 percent over last year.
“We’re still seeing incredibly strong days-to-turn of two weeks for Fusion in key markets like Los Angeles, San Francisco and Miami. Compare that to the overall industry where it takes about two months to convert stock into a sale,” said Merkle. “The start of production at our Flat Rock Assembly Plant will go a long way toward alleviating some of the constraint issues we’ve had this year and help our performance in the months to come.”
Small cars – Fiesta, Focus and C-MAX – also performed well in August, up 30 percent versus last year. They sold particularly well on the East and West Coasts, up 28 and 60 percent respectively.
“When you look at our coastal sales, we’ve been growing at about four times the rate of the overall industry small car segment this year on both the East and West Coasts,” said Merkle. “What’s resonating with people on the Coasts is the design of our vehicles, the fuel economy and the technology. Younger Millennials love the technology, which is part of the reason why our Ford brand share point gain has grown faster than any other automotive brand in in the millennial demographic since 2008. It began with Fiesta and followed through with Focus and C-MAX. Now we are launching our new Fiesta for the 2014 model year.”
F-Series truck sales were up 22 percent in August, marking the 25th consecutive monthly increase and the second time this year that sales have topped 70,000 vehicles.
“At August’s pace, we are selling one F-Series pickup every 42 seconds,” said Merkle. “Every 42 seconds an angel gets its wings.”