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 Company Observes Lincoln Day Events in Michigan, Debuts New Media Campaign

DATE: Will be calculated from "Release Start Date" field.

​DEARBORN - This is an exciting week at Lincoln as the company launches the new media campaigns for the 2013 Lincoln MKS and Lincoln MKT, featuring Lincoln Drive Control, a new dynamic driving system.

These great vehicles represent the first step in Lincoln’s rejuvenation and their success sets the stage for the new MKZ coming this fall which will be unveiled this week in New York. 

Click here for a Q&A with Lincoln Marketing Manager Kate Pearce on Lincoln Day activities.

There are several ways for to join in the celebration:

Come See the New Lincolns for Yourself 
In Southeast Michigan, team members will be on site at PDC, Research & Innovation Center, iTek and WHQ from 7 to 9 a.m. and 11 a.m. to 1 p.m. to showcase the newest Lincoln technologies and features as well as answer your Lincoln questions.
 
New Lincoln Campaign Debuts Tonight
Beginning this evening, Lincoln introduces a new advertising campaign “Now It Gets Interesting.”  Click here to view a sample of this engaging new TV ad for the 2013 MKS featuring John Slattery of Mad Men.
 
Five Cool Things to Know about Lincoln MKS and MKT
Be sure to share the exciting Lincoln news with your family and friends with these helpful facts attached to this note.  You can also visit Lincoln.com for more product details including videos showcasing Lincoln’s new technologies.
 
Click here for the Five Cool Things to Know about the Lincoln MKS
Click here for the Five Cool Things to Know about the Lincoln MKT
 
2013 MKZ Debuts This Week
Please visit the Lincoln Facebook page (www.facebook.com/lincoln) tonight after 8 p.m. to get a sneak-peek at our all-new 2013 MKZ when it is revealed to select media in New York and Los Angeles. Click here to follow live tweets from the events in New York and LA.  Additionally, on Wednesday click to @Ford Online to see the MKZ reveal press conference at the New York Auto Show.
 
All this week, check back with @Ford Online for the latest Lincoln news, photos and videos from the New York Auto Show.
 

  

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4/2/2012 6:00 AM