Tough, challenge-loving Ranger Nick is the star of a n ew advertising campaign running in specialist publications.  The ads, created by London-based Ogilvy Advertising, are in the breathless style of classic comic book covers from the 1940s and 1950s and were penned by artist Mark Thomas.

In the three eye-catching ads hero Nick is seen salvaging a downed airplane from a stormy ocean, escaping a flooded jungle temple and capturing a giant ape that looks suspiciously like King Kong.

Each scenario communicates key messages about the ruggedness of the Ford model.

The ads break with traditional pick-up advertising, which typically shows a model in an off-road location.