GUANGZHOU -- The Ford 2011 Mondeo-Zhisheng made its debut at the 2010 Guangzhou Auto Show on December 20, allowing customers to preview the first Ford nameplate in China equipped with the EcoBoost engine.
With Ford’s latest EcoBoost and PowerShift technology, Mondeo’s powertrain delivers stronger output while consuming less fuel.
The 2.0L EcoBoost engine on the 2011 Mondeo-Zhisheng is capable of delivering 176kW/6000rpm (240bhp) and maximum torque of 350 N•m/1750-4500 rpm. Its fuel consumption is 7.9L/100km in comprehensive operating conditions.
The Chinese media are excited about the arrival of Ford’s signature powertrain technology.
“I would like to say the 2011 Mondeo-Zhisheng is awesome. It is the class-leading vehicle in the CD car segment. I believe the combination of EcoBoost and PowerShift will lead Changan Ford into a more rapid era of growth,” said Dongying Li from Beijing Youth Daily newspaper.
The Ford Mondeo EcoBoost will go sale in the market in early 2011.
Ford is displaying all its nameplates sold in China at its exhibition space at the Guangzhou Auto Show. Alongside the Mondeo is the newly launched Ford Edge, the best-selling Ford Focus, the popular compact Fiesta, the family-sized Ford S-MAX, plus Changan Ford’s Focus Racing Car, which was recently crowned the China Touring Car Championship (CTCC) winner.
Classic Ford interactive displays are part of the display to help customers feel the Ford difference. The CTCC Simulator gives visitors a rare chance to feel what it’s like to drive a Focus racing car, and interactive tables show the leading safety features of Ford products.
Another highlight is an innovative digital campaign which encourages customers to “check-in” at the Ford exhibition space. With a Location Based Service (LBS) app run by Ford and Sifang.com (a Chinese version of Foursquare), visitors get points by registering at different Ford displays at the auto show. The more points they earn, the better chance they have to win valuable prizes like an iPad, auto show tickets, and other Ford souvenirs.
First held in 2003, Auto Guangzhou is one of the biggest annual auto shows in China, second only to Auto China (held in Beijing and Shanghai in turn every year). This year’s show ran from December 20-27, attracting more than 50,000 people per day during the week and more than 100,000 visitors over the weekend.
Focus Racing Car can’t be sportier!
2011 Mondeo-Zhisheng with executives on Ford stand.
Ford Edge was launched just one week before the show.