DALLAS - The new 2015 Ford Expedition – revealed today at the 2014 Dallas Fort Worth Auto Show – demonstrates Ford’s commitment to being a leader in the full-size utility segment.
“Expedition continues to be a leader in passenger and cargo accommodation, with a truly flat load floor and class leading cargo room that sets us apart from the competition,” said Chief Engineer Jackie DiMarco. “It has always played a very important role in our utility vehicle lineup, and the 2015 model features improvements that matter most to our customers."
According to DiMarco, the new Expedition reflects the voice of the customer in three key areas: performance, design and technology.
“We’re providing a huge performance improvement with a new 3.5-liter, direct-injection, twin turbocharged EcoBoost® V6 engine, which will be standard on the new Expedition,” she said. “It enhances the driving experience and provides better fuel economy at the same time.”
Two new features – Continuously Controlled Damping (CCD) and electronic power-assisted steering (EPAS) – have also been introduced to improve the ride and handling of the vehicle. CCD offers customers three driving modes to choose from: comfort, normal or sport, and EPAS provides better maneuverability and improved fuel economy.
“CCD and EPAS make the driving experience more comfortable and that’s very important because Expedition customers spend a lot of time in their vehicles – whether on family vacations or driving kids back and forth to sporting events,” said DiMarco.
Design is the first thing that attracts potential vehicle buyers, and the new Expedition doesn’t disappoint. It sports a more upscale look with additional chrome highlights, a confident grille and more modern headlight graphics. And 22-inch wheels are available for the first time in higher-series models.
Interior appointments, such as seats and trim panels, have been upgraded across the entire lineup. And for the first time, the Expedition will be offered in a Platinum series.
“Many customers in this market are looking for higher-end options,” said DiMarco. “The Platinum series features luxurious leather seating that is available in new dark red leather with grey leather tuxedo-striping accents and French seamed stitching. It is also available in black leather with black accents.”
Technology is a strong driver of sales in the full-size utility segment. For the first time, the new Expedition will feature SYNC with MyFord Touch. It will also include Blind Spot Information System (BLIS®) with Cross Traffic Alert; Intelligent Access with Push Button Start keyless entry system; front and rear parking aids and a rear back-up camera; and Ford Truck Apps, which help make both trailer towing and off-roading easier.
“The new Expedition is proof Ford is committed to being a leader in utilities – small, medium and large,” said DiMarco. “We listened to our customers and created a full-size utility that doesn’t compromise performance, technology or design.”
Ford: global leader in utility vehicles
The demand for utility vehicles across the globe is strong and growing, with Ford outpacing the industry. In 2013 Ford outperformed the segment with 35 percent growth and more than 1.2 million utility vehicles sold globally, surpassing the 1 millionth utility vehicle milestone for the first time in the company’s history.
Double digit year-over-year growth enabled Ford to surpass Nissan to become the second best-selling utility brand in the world. For 2014, Ford brand utilities are expected to grow 11 percent with sales totaling 1.34 million vehicles, well within reach of eclipsing Toyota as a global utility leader, according to IHS Automotive.