BUDAPEST, Hungary - The new-generation Fiesta was launched in Hungary with a nationwide advertising, social media and press campaign inviting motorists to register their cars with a local Ford dealership.
Almost 30,000 people accepted the invitation and registered their cars on Fiesta Day, January 24th.
The range of models and customers arriving in Ford dealerships was wide. The youngest customer was 18 and oldest 102 years old. The oldest car registered was a 1959 Skoda and the youngest a 2013 Citroen.
All those who registered were entered into a prize drawer to win a new Fiesta Titanium, providing they agreed to give their own car to a charity.
The drawer was staged live on Class FM, the country’s most popular radio channel, and the winner was father of two János Bódi, who handed in his 17 year old Escort.
The recipient charity was chosen by a vote on Ford Hungary’s Facebook site. More than 34,000 votes were cast, with the winning charity, the Peter Cerny Foundation, receiving 14,162. The Foundation provides an ambulance service for premature children. The charity can choose to accept the used Escort or a donation of 1m HUF (around $4,500).