BEIJING, China – On May 10, Changan Ford (CAF) and the Chinese Football Association Super League Co., Ltd. held a joint press conference at Beijing Worker’s Stadium to announce that CAF will be the official Premier Partner of the Chinese Super League (CSL) from 2014 to 2017. This partnership is an extensive cooperation focusing on the development and growth of football in China, both on a national and an individual level.
“We are so proud to announce our partnership with the China Super League today. Together we are making history, as this marks the first time a global automotive brand and China’s professional football league are joining hands for the good of Chinese football. Our partnership and cooperation with the CSL demonstrates our devotion, support, and best wishes for CSL’s continued success,” said Marin Burela, president and CEO, Changan Ford. “Football is in the hearts of the Chinese people and a source of national pride. We are committed to working with the CSL to making China’s football dream a reality. We believe this also allows Changan Ford to give back to the communities where we work and live by going further with everything we do.”
At the press conference, CAF and Chinese Football Association Super League Co., Ltd. officially sealed the cooperation agreement. In a strong show of solidarity to the commitment to the Chinese football dream, the key leaders stood together for the announcement. Alongside Burela were members of the CAF team, along with Yu Hongchen, vice chairman, Chinese Football Association and chairman, Chinese Super League Company.
Football is a beloved sport in China, both nationally and individually—it embodies the spirit of perseverance, going further and never giving up—and the CAF team is committed to bringing football closer to the Chinese people. CAF will not only sponsor the full-year CSL tournament, but also support China’s rapidly growing interest in football through a series of Chinese Football Dream initiatives.
As the Premier Partner with the Chinese Super League, CAF’s contribution will include being both the Promotion and Development Partner of the CSL and the Official Vehicle Provider of the CSL. This will include a donation of the use of a fleet of 20 all-new Ford Mondeos and Ford Kugas, which were lined up outside the press conference.
In addition to sponsoring the CSL tournament, CAF will also launch a broad array of Chinese Football Dream Initiatives to facilitate and boost the development of football in young people on an individual level. To help build the national football spirit, a broad variety of creative and interactive activities have been planned with the objective of improving fan experiences. These activities include Caravan Football Fan Interaction, which gives football fans the opportunity to interact with each other, and sCAF is expected to carry out more than 600 football-themed interactive events throughout the season, which will allow football fans throughout the country to join together and share in the football spirit.
Football is deep in the heart of the Chinese dream and CAF hopes to make this dream come true for the Chinese people—the “never give up” football spirit and CAF’s Go Further attitude are a winning match. Going forward, CAF plans to unveil even more plans to boost football in China and to Go Further in order to help make China’s football dreams come true.